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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees Pelotonia Alida Smith

Alida Smith

Officer

Chief Marketing Officer at Pelotonia

Fiscal year ended December 31, 2023. Published on January 25, 2026.

$267,616
2023

Total compensation

Alida Smith has been listed as an employee of Pelotonia in Form 990 filings since fiscal year 2021. Total compensation for Alida Smith has increased by 121.2% from 2021 to 2023.

Annual compensation details

$267,616
+12.2%
Chief Marketing Officer
2023
$258k org
40 hrs/wk
$10k other
--
$238,436
+97.1%
Chief Marketing Officer
2022
$229k org
40 hrs/wk
$10k other
--

Total compensation by year

Compare the compensation of Alida Smith to:

2023

Other employees at Pelotonia

Doug Ulman
Chief Executive Officer
$762,473
$723,529 from orgNo related comp$38,944 other
Joseph Apgar
President
$472,700
$434,495 from orgNo related comp$38,205 other
Nicholas Denby
Chief Financial Officer
$324,977
$289,185 from orgNo related comp$35,792 other
Eric Olsavsky
Vice President, Community Engagement
$215,545
$182,953 from orgNo related comp$32,592 other
Jillian Londino
Director of Operations and
$150,110
$139,150 from orgNo related comp$10,960 other
Lauren Graham
Director of Event Operatio
$129,029
$118,675 from orgNo related comp$10,354 other
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Revisions to this profile

January 25, 2026:
2023 Pelotonia 990 published
January 25, 2026:
2022 Pelotonia 990 published
January 25, 2026:
2021 Pelotonia 990 published

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$121,000
Chief Marketing Officer
2021
$115k org
40 hrs/wk
$7k other
--