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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees California Travel and Tourism Commission Leona Reed

Leona Reed

Highest compensated employee

Associate Vice President of Global Marketing at California Travel and Tourism Commission

Fiscal year ended June 30, 2024. Published on January 25, 2026.

$466,170
2024

Total compensation

Leona Reed has been listed as an employee of California Travel and Tourism Commission in Form 990 filings since at least fiscal year 2016. Total compensation for Leona Reed has increased by 137.1% from 2016 to 2024.

Annual compensation details

$466,170
+25.5%
Associate Vice President of Global Marketing
2024
$367k org
40 hrs/wk
$100k other
--
$371,592
-1.6%
Associate Vice President of Global Marketing
2023
$277k org
40 hrs/wk
$95k other
--

Total compensation by year

Compare the compensation of Leona Reed to:

2024

Other employees at California Travel and Tourism Commission

Caroline Beteta-Whitney
President and Chief Executive Officer
$2,217,907
$1,965,360 from orgNo related comp$252,547 other
Matthew Sabbatini-Dilegame
Chief Operating Officer
$956,145
$824,155 from orgNo related comp$131,990 other
Lynn Carpenter
Vice President, Marketing
$760,422
$599,256 from orgNo related comp$161,166 other
Ryan Becker
Vice President, Communications
$479,026
$388,386 from orgNo related comp$90,640 other
Scott Plamondon
Legal Counsel
$448,948
$343,000 from orgNo related comp$105,948 other
Jordan Kerr
Director of Finance/Controller
$277,434
$239,250 from orgNo related comp$38,184 other
Erika Diprofio - Associate
Vice President of Global Brand Advertising
$276,997
$238,278 from orgNo related comp$38,719 other
Terry Minton
Information Technology Director
$260,485
$222,250 from orgNo related comp$38,235 other
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Revisions to this profile

January 25, 2026:
2024 California Travel and Tourism Commission 990 published
January 25, 2026:
2023 California Travel and Tourism Commission 990 published
January 25, 2026:
2022 California Travel and Tourism Commission 990 published

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Other people named Leona Reed

2024
Employee
Leona Reed
Los Angeles Women Police Officers and Associates
$0