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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees Florida Retail Federation Inc. Lorena Holley

Lorena Holley

Highest compensated employee

Vice President and General Counsel at Florida Retail Federation Inc.

Fiscal year ended December 31, 2024. Published on January 25, 2026.

$151,068
2024

Total compensation

Lorena Holley has been listed as an employee of Florida Retail Federation Inc. in Form 990 filings since fiscal year 2019. Total compensation for Lorena Holley has increased by 15.9% from 2019 to 2024.

Annual compensation details

$151,068
+3.8%
Vice President and General Counsel
2024
$134k
40 hrs/wk
$18k
--
$145,527
-3.5%
Vice President and General Counsel
2023
$129k
1 hr/wk
$17k
--
$150,759
-2.6%
Vice President and General Counsel
2022
$135k
40 hrs/wk
$16k
--
$154,847
+7.9%
Vice President and General Counsel
2021
$140k
40 hrs/wk
$16k
--
$143,465
+10.1%
Vice President and General Counsel
2020
$132k
40 hrs/wk
$13k
--
$130,349
Vice President and General Counsel
2019
$120k
40 hrs/wk
$11k
--

Total compensation by year

Compare the compensation of Lorena Holley to:

2024

Other employees at Florida Retail Federation Inc.

R Scott Shalley
President
$352,351
$296,762 No related comp$55,589
Debbie Crow
Chief Financial Officer
$161,573
$123,223 No related comp$38,350
Angela Bonds
Vice President GOV Affairs
$136,451
$124,320 No related comp$12,131
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Revisions to this profile

January 25, 2026:
2024 Florida Retail Federation Inc. 990 published
January 25, 2026:
2023 Florida Retail Federation Inc. 990 published
January 25, 2026:
2022 Florida Retail Federation Inc. 990 published

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