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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees United Way of Canada- Centraide Canada Serena Trentini

Serena Trentini

Highest compensated employee

Vice President Brand Strategy, Marcomm at United Way of Canada- Centraide Canada

Fiscal year ended December 31, 2024. Published on January 25, 2026.

$145,959
2024

Total compensation

Serena Trentini has been listed as an employee of United Way of Canada- Centraide Canada in Form 990 filings since fiscal year 2022. Total compensation for Serena Trentini has increased by 1.2% from 2022 to 2024.

Annual compensation details

$145,959
+1.7%
Vice President Brand Strategy, Marcomm
2024
$146k org
48 hrs/wk
$143,473
-0.5%
Vice President Brand Strategy, Marketing and
2023
$144k org
48 hrs/wk
$144,248
Vice President Brand Strategy, Marketing and
2022

Total compensation by year

Compare the compensation of Serena Trentini to:

2024

Other employees at United Way of Canada- Centraide Canada

Dan Clement
President and Chief Executive Officer
$252,570
$252,570 from orgNo related compNo other comp
Debra Shime
Vice President Community Initiatives
$157,761
$157,761 from orgNo related compNo other comp
Paul Totten
Chief Operating Officer
$154,614
$154,614 from orgNo related compNo other comp
Poya Kherghehpoush
Vice President Strategy and Transformation
$147,021
$147,021 from orgNo related compNo other comp
Pauline Tardif
Vice President Fundraising Partnerships
$143,063
$143,063 from orgNo related compNo other comp
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Revisions to this profile

January 25, 2026:
2024 United Way of Canada- Centraide Canada 990 published
January 25, 2026:
2023 United Way of Canada- Centraide Canada 990 published
January 25, 2026:
2022 United Way of Canada- Centraide Canada 990 published

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$145k org
48 hrs/wk