Arf Innovation Studio Inc.

Fiscal year ending 2024. Filed on November 14, 2025.

Co Arf 432 Park Avenue South
New York, New York 10016

Arf Innovation Studio Inc. (EIN: 83-2216693), also known as Coalition for Innovative Media Measurement, has filed an IRS Form 990 since fiscal year 2023. In its fiscal year 2024 IRS Form 990 filing, Arf Innovation Studio Inc., a 501(c)(6) business league, reported compensation for 3 employees. Among the employees shown here, the average compensation is $402,954. The highest compensated employee at Arf Innovation Studio Inc. is Scott McDonald with fiscal year 2024 compensation of $550,896.

Revenue, expenses, and employee compensation

Revenue

$1,989,351

Expenses

$2,027,666

Employee compensation

$796,665
Revenue, expenses, and employee compensation over time

Mission Statement

TO CONDUCT RESEARCH INDUSTRY INITIATIVES AND OTHER ACTIVITIES TO CULTIVATE INNOVATIONS AND BEST PRACTICES IN MEASUREMENT, METRICS, AND DATA ACROSS THE MEDIA AND ADVERTISING INDUSTRIES.

Revisions to this organization profile

November 14, 2025:
2024 Arf Innovation Studio Inc. 990 filed
November 15, 2024:
2023 Arf Innovation Studio Inc. 990 filed

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