Fiscal year ending 2024. Filed on September 16, 2025.
22 East Mifflin Street
Madison, Wisconsin 53703
Greater Madison Convention & Visitors Bureau Inc. (EIN: 39-1174876), also known as Destination Madison, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2024 IRS Form 990 filing, Greater Madison Convention & Visitors Bureau Inc., a 501(c)(6) business league, reported compensation for 4 out of 49 total employees. Among the employees shown here, the average compensation is $207,136. The highest compensated employee at Greater Madison Convention & Visitors Bureau Inc. is Ellie Westman Chin with fiscal year 2024 compensation of $349,023.
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GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
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