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Organizations Greater Madison Convention & Visitors Bureau Inc.

Greater Madison Convention & Visitors Bureau Inc.

Fiscal year ending 2024. Filed on September 16, 2025.

22 East Mifflin Street
Madison, Wisconsin 53703

Greater Madison Convention & Visitors Bureau Inc. (EIN: 39-1174876), also known as Destination Madison, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2024 IRS Form 990 filing, Greater Madison Convention & Visitors Bureau Inc., a 501(c)(6) business league, reported compensation for 4 out of 49 total employees. Among the employees shown here, the average compensation is $207,136. The highest compensated employee at Greater Madison Convention & Visitors Bureau Inc. is Ellie Westman Chin with fiscal year 2024 compensation of $349,023.

Revenue, expenses, and employee compensation

Revenue

$7,998,668

Expenses

$7,696,283

Employee compensation

$3,764,189
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Ellie Westman Chin
President and Chief Executive Officer
$349,023
$317,266 No related comp$31,757
Jamie Patrick
Vice President of Sales, Sports and SERV
$182,063
$154,879 No related comp$27,184
Kate Dale
Executive Vice President of Brand Strategy and Communications
$166,035
$142,453 No related comp$23,582
Brian Borkovec
Director of HR and Operations
$131,421
$106,692 No related comp$24,729

Benchmark Employee Compensation

Non-Employee Board Members

Amy Supple
Director
Baltazar de Anda Santana
Director
Bill Tischler
Director
Brewer Stouffer
Vice Chair
Caitlin Suemnicht
Director
Charles Hoslet
Officer at Large (Thru 6/24)
Chuck Erickson
Director
Dan Brown
Director
Eric Rottier
Director
Halley Jones
Director
Jane Clark
Chair
Jason Fields
Director

Contractors

Shine United LLC
Marketing
$984,706
Jonathan Eckleberg Productions LLC
Marketing
$108,898

Mission Statement

GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.

Revisions to this organization profile

September 16, 2025:
2024 Greater Madison Convention & Visitors Bureau Inc. 990 filed
July 11, 2024:
2023 Greater Madison Convention & Visitors Bureau Inc. 990 filed
May 3, 2023:
2022 Greater Madison Convention & Visitors Bureau Inc. 990 filed

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