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Organizations Greater Madison Convention & Visitors Bureau Inc.

Greater Madison Convention & Visitors Bureau Inc.

Fiscal year ending 2021. Filed on September 12, 2022.

22 East Mifflin Street
Madison, Wisconsin 53703

Greater Madison Convention & Visitors Bureau Inc. (EIN: 39-1174876), also known as Destination Madison, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2021 IRS Form 990 filing, Greater Madison Convention & Visitors Bureau Inc., a 501(c)(6) business league, reported compensation for 5 out of 34 total employees. Among the employees shown here, the average compensation is $156,232. The highest compensated employee at Greater Madison Convention & Visitors Bureau Inc. is Ellie Westman Chin with fiscal year 2021 compensation of $218,402.

Revenue, expenses, and employee compensation

Revenue

$6,354,220

Expenses

$4,408,787

Employee compensation

$2,350,806
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Ellie Westman Chin
President and Chief Executive Officer
$218,402
$204,231 No related comp$14,171
Diane Morgenthaler
Executive Vice President
$154,785
$142,363 No related comp$12,422
John Leinen
Vice President, Sales
$149,956
$131,285 No related comp$18,671
Kate Dale
Vice President of Marketing and Brnad Strategy
$134,571
$118,241 No related comp$16,330
Jamie Patrick
Vice President of Sales, Sports and Services
$123,447
$102,637 No related comp$20,810

Benchmark Employee Compensation

Non-Employee Board Members

Angela Kinderman
Director
Baltazar de Anda Santana
Director
Brewer Stouffer
Treasurer
Charles Hoslet
Director
Eric Rottier
Director
Greg Frank
Former Chair
Jane Clark
Vice Chair
Jeff Haupt
Director
Joe Loehnis
Director
Judd Schemmel
Director
Laura Cullen Huibregtse
Director
Marc Sherry
Director

Contractors

Shine United LLC
Marketing
$520,668

Mission Statement

GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.

Revisions to this organization profile

September 16, 2025:
2024 Greater Madison Convention & Visitors Bureau Inc. 990 filed
July 11, 2024:
2023 Greater Madison Convention & Visitors Bureau Inc. 990 filed
May 3, 2023:
2022 Greater Madison Convention & Visitors Bureau Inc. 990 filed

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