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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Hawaii Visitors and Convention Bureau

Hawaii Visitors and Convention Bureau

Fiscal year ending 2024. Filed on November 14, 2025.

2270 Kalakaua Avenue 801
Honolulu, Hawaii 96815

Hawaii Visitors and Convention Bureau (EIN: 99-0040323) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2024 IRS Form 990 filing, Hawaii Visitors and Convention Bureau, a 501(c)(6) business league, reported compensation for 14 out of 80 total employees. Among the employees shown here, the average compensation is $240,651. The highest compensated employee at Hawaii Visitors and Convention Bureau is John Monahan with fiscal year 2024 compensation of $664,317.

Revenue, expenses, and employee compensation

Revenue

$37,307,705

Expenses

$35,843,967

Employee compensation

$9,174,038
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

John Monahan
Former President and CEO
$664,317
$656,027 No related comp$8,290
Tom Mullen
Senior Vice President and Chief Operating Officer
$506,469
$476,683 No related comp$29,786
Jay Talwar
Senior Vice President, CMO
$347,788
$323,126 No related comp$24,662
Lynn Whitehead
Vice President, MCI Global Sales
$241,628
$229,753 No related comp$11,875
Susan Kanoho
Executive Director, Kauai
$237,720
$225,467 No related comp$12,253
Kara Imai
SR Director Digital Marketing
$227,820
$196,520 No related comp$31,300
Adrienne Nudo
SR Director, Citywide Sales
$223,813
$193,070 No related comp$30,743
Sherry Duong
Executive Director, MAUI
$185,668
$161,254 No related comp$24,414
Jeffrey Eslinger
SR Director, Market Insights and CRM
$183,376
$164,010 No related comp$19,366
Robyn Basso
SR Director, Travel Trade
$182,388
$163,136 No related comp$19,252
Sa Taala
Corporate Secretary
$107,463
$90,373 No related comp$17,090
Aaron Sala
President and CEO, FROM 9/2024
$93,926
$88,976 No related comp$4,950

Benchmark Employee Compensation

Non-Employee Board Members

Aaron Sala
Marketing Chair, TILL 9/2024
Aileen Utterdyke
Director
Arthur Aiu
Director
Avi Mannis
Director
Bradley Doell
Hawaii Chapter Chair
Celeste Connors
Director
Chris Rabang
MAUI Chapter Director
Denise Yamaguchi
Appointee
Donald Takaki
Appointee/Compensation Chair
Duke Ah Moo
Appointee
Elliot Mills
Former Chair
Greg Dickhens
Director

Contractors

Daniel J Edelman Inc.
Social Media Placement
$6,190,540
Omd USA LLC
Media Placement
$4,759,809
Milici Valenti Ng Pack Inc.
Advertising Creative
$1,440,656
Anthology Marketing Group Inc.
Public Relations
$955,435
Dtl LLC
Marketing
$878,714

Mission Statement

AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

Revisions to this organization profile

November 14, 2025:
2024 Hawaii Visitors and Convention Bureau 990 filed
November 15, 2024:
2023 Hawaii Visitors and Convention Bureau 990 filed
November 15, 2023:
2022 Hawaii Visitors and Convention Bureau 990 filed

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