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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Media Rating Council Inc.

Media Rating Council Inc.

Fiscal year ending 2023. Filed on November 15, 2024.

420 Lexington Avenue 343
New York, New York 10170

Media Rating Council Inc. (EIN: 13-1996451) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2023 IRS Form 990 filing, Media Rating Council Inc., a 501(c)(6) business league, reported compensation for 5 out of 7 total employees. Among the employees shown here, the average compensation is $390,696. The highest compensated employee at Media Rating Council Inc. is Ivie George with fiscal year 2023 compensation of $614,794.

Revenue, expenses, and employee compensation

Revenue

$3,210,723

Expenses

$3,230,222

Employee compensation

$2,483,602
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Ivie George
Executive Director and Chief Executive Officer
$614,794
$580,200 No related comp$34,594
Pinelli Ronald
Senior Vice President, Digital Research and Standards
$453,487
$405,079 No related comp$48,408
Torrieri Anthony
Senior Vice President, Associate Director
$374,550
$353,168 No related comp$21,382
Oliveri Laris
Media Research Audit Projects Director
$340,503
$323,518 No related comp$16,985
Gunzerath David
Senior Vice President, Associate Director
$170,146
$135,552 No related comp$34,594

Benchmark Employee Compensation

Non-Employee Board Members

Abcarian Kelly
Board Member (TO 11/14/23)
Adams Kerri L
Board Member
Almaraz Frida
Board Member (TO 12/18/23)
Anekstein Scott
Board Member
Arnold Joanne
Board Member
Atienza Aldo
Board Member
Bager Anna
Board Member
Ballew Paul
Board Member (AS of 8/30/23)
Bazley Jackson
Board Member
Beasley Bruce
Board Member (TO 4/30/23)
Bevan Brendan
Board Member
Blyn Barry
Board Member

Contractors

Wake Aspen LLC
Media Research Consulting
$214,000

Mission Statement

SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEASUREMENT SERVICES; TO PROVIDE AND ADMINISTER AN AUDIT SYSTEM DESIGNED TO INFORM USERS AS TO WHETHER SUCH MEASUREMENTS ARE CONDUCTED IN CONFORMANCE WITH THE CRITERIA AND PROCEDURES DEVELOPED.

Revisions to this organization profile

November 13, 2025:
2024 Media Rating Council Inc. 990 filed
November 15, 2024:
2022 Media Rating Council Inc. 990 filed
November 15, 2024:
2023 Media Rating Council Inc. 990 filed

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