ReThink Media

Fiscal year ending 2024. Filed on August 27, 2025.

2443 Fillmore St 380-7140
San Francisco, California 94115

ReThink Media (EIN: 46-2005479) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2024 IRS Form 990 filing, ReThink Media, a 501(c)(3) charitable organization, reported compensation for 5 out of 23 total employees. Among the employees shown here, the average compensation is $151,470. The highest compensated employee at ReThink Media is Mark Reading-Smith with fiscal year 2024 compensation of $189,555.

Revenue, expenses, and employee compensation

Revenue

$1,777,318

Expenses

$2,216,079

Employee compensation

$1,776,944
Revenue, expenses, and employee compensation over time

Mission Statement

We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.

Revisions to this organization profile

August 27, 2025:
2024 ReThink Media 990 filed
September 5, 2024:
2023 ReThink Media 990 filed
August 18, 2023:
2022 ReThink Media 990 filed

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