San Diego Convention and Tourist Bureau

Fiscal year ending 2024. Filed on April 18, 2025.

750 B St Ste 1500
San Diego, California 92101

San Diego Convention and Tourist Bureau (EIN: 95-1812810), also known as San Diego Tourism Authority, has filed an IRS Form 990 between fiscal years 2016 and 2024. In its fiscal year 2024 IRS Form 990 filing, San Diego Convention and Tourist Bureau, a 501(c)(6) business league, reported compensation for 9 out of 78 total employees. Among the employees shown here, the average compensation is $331,349. The highest compensated employee at San Diego Convention and Tourist Bureau is Julie Coker with fiscal year 2024 compensation of $642,085.

Revenue, expenses, and employee compensation

Revenue

$58,534,473

Expenses

$58,190,925

Employee compensation

$11,185,909

Reported Compensated Employees

Julie Coker

President and Chief Executive Officer

$642,085

$615,417 No related comp$26,668

Kerri Kapich

Chief Operating Officer

$420,180

$392,779 No related comp$27,401

Kavin Schieferdecker

Chief Sales Officer

$408,535

$392,125 No related comp$16,410

Richard Meza

Vice President and Chief Financial Officer

$315,023

$289,165 No related comp$25,858

Althea Salas

Vice President, Human Resources

$278,993

$230,374 No related comp$48,619

Angela Ranalli

SR National Sales Director

$262,253

$231,333 No related comp$30,920

Kim Borneman

National Sales Director

$221,480

$212,837 No related comp$8,643

Aldino Parchment

Information Technology Director

$218,897

$197,713 No related comp$21,184

Brian Hilemon

SR Director Partnerships

$214,697

$181,813 No related comp$32,884

Benchmark Employee Compensation

Non-Employee Board Members

Annie Fitzgerald

Cecilia Menezes

Contractors

The Shipyard LLC

Advertising Agency

Miles Partnership

Resonance Consultancy

Market Analysis

Industry Research

Destination Analysts

Market Research

Mission Statement

TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

Revisions to this organization profile

April 18, 2025:

2024 San Diego Convention and Tourist Bureau 990 filed

April 11, 2024:

2023 San Diego Convention and Tourist Bureau 990 filed

May 10, 2023:

2022 San Diego Convention and Tourist Bureau 990 filed

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