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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations San Francisco Travel Association

San Francisco Travel Association

Fiscal year ending 2024. Filed on November 14, 2025.

One Post Street 2700
San Francisco, California 94104

San Francisco Travel Association (EIN: 94-0835150) has filed an IRS Form 990 since fiscal year 2018. In its fiscal year 2024 IRS Form 990 filing, San Francisco Travel Association, a 501(c)(6) business league, reported compensation for 14 out of 64 total employees. Among the employees shown here, the average compensation is $391,206. The highest compensated employee at San Francisco Travel Association is Joseph D'Alessandro with fiscal year 2024 compensation of $1,174,083.

Revenue, expenses, and employee compensation

Revenue

$23,197,813

Expenses

$22,620,843

Employee compensation

$10,936,165
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Joseph D'Alessandro
President/Ceo (Thru 01/24)
$1,174,083
$1,169,154 No related comp$4,929
Scott Beck
President/Ceo (Thru 05/24)
$590,455
$575,899 No related comp$14,556
Nicole Rogers
Executive Vice President, Chief Customer Officer
$491,378
$380,398 No related comp$110,980
Cassandra McGoldrick
Executive Vice President, Chief Strategy Officer
$398,892
$315,387 No related comp$83,505
Paul Frentsos
Executive Vice President, COO (Thru 07/24)
$392,234
$341,344 No related comp$50,890
Lynn Bruni Perkins
Executive Vice President, Chief MKT Officer
$371,676
$299,860 No related comp$71,816
Hubertus Funke
Executive Vice President, Chief Tourism Officer
$351,303
$297,087 No related comp$54,216
Christina Hopeman
Vice President, Info/Tech
$345,579
$269,989 No related comp$75,590
Kenley Moy
Vice President, National Sales
$324,629
$271,876 No related comp$52,753
Julie van'T Hul
Vice President, Sales, Events and Services
$264,578
$218,748 No related comp$45,830
Brett Allor
Vice President, Market Strategy and Research
$261,699
$215,785 No related comp$45,914
Ernie Garcia
Director, Citywide Accounts
$257,319
$214,126 No related comp$43,193

Benchmark Employee Compensation

Non-Employee Board Members

Andrew Freeman
Director
Caitlin O'Neill
Director
Carmen Chu
Director
Christine Gaudenzi
Marketing Council Chair
Cindy Wong-Chen
Director
Clifton Clark
Director
David Lewin
Director
Elaine Forbes
Director
Emma Moon
Director
Gail Hunter
Vice Chair
Gary Bauer
Director
Greg Moore
Director

Contractors

Hartmann Studiosinc
Event Management
$417,363
One Workplace
Office Design and Construction
$244,775
Avdg LLC
Audio Visual Design and Maintenance
$193,435
Lvl Films LLC
Video Production
$189,776
Futterman Dupree Dodd Croley Maier
Legal
$120,444

Mission Statement

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

Revisions to this organization profile

November 14, 2025:
2024 San Francisco Travel Association 990 filed
November 7, 2024:
2023 San Francisco Travel Association 990 filed
November 8, 2023:
2022 San Francisco Travel Association 990 filed

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