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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations San Francisco Travel Association

San Francisco Travel Association

Fiscal year ending 2019. Filed on July 14, 2020.

One Front Street No 2900
San Francisco, California 94111

San Francisco Travel Association (EIN: 94-0835150) has filed an IRS Form 990 since fiscal year 2018. In its fiscal year 2019 IRS Form 990 filing, San Francisco Travel Association, a 501(c)(6) business league, reported compensation for 11 out of 143 total employees. Among the employees shown here, the average compensation is $350,260. The highest compensated employee at San Francisco Travel Association is Joseph D'Alessandro with fiscal year 2019 compensation of $802,583.

Revenue, expenses, and employee compensation

Revenue

$38,112,773

Expenses

$36,652,482

Employee compensation

$15,924,863
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Joseph D'Alessandro
President and Chief Executive Officer
$802,583
$726,106 No related comp$76,477
Edward David
Executive Vice President, Chief Customer Officer
$476,545
$435,506 No related comp$41,039
Howard Pickett
Executive Vice President, Chief Marketing Officer
$372,496
$300,372 No related comp$72,124
Tina Wu
Executive Vice President and Chief Financial Officer
$351,655
$289,822 No related comp$61,833
Paul Frentsos
Executive Vice President and Chief Operating Officer
$338,484
$281,368 No related comp$57,116
Lysa Lewin
Senior Vice President, Citywide Sales
$268,503
$214,504 No related comp$53,999
Hubertus Funke
Executive Vice President, Chief Tourism
$263,463
$225,122 No related comp$38,341
Kenley Moy
Vice President, National Sales
$261,614
$221,670 No related comp$39,944
Christina Hopeman
Vice President, Info/Tech
$249,435
$197,435 No related comp$52,000
Cassandra McGoldrick
Vice President, Public Policy and Executive Programs
$243,268
$209,972 No related comp$33,296
Leonie Patrick
SR Director, Citywide Sales
$224,818
$176,078 No related comp$48,740

Benchmark Employee Compensation

Non-Employee Board Members

Amy Arbuckle
Director
Anderson Pugash
Director
Brian Sheehy
Director
Brittney Beck
Director
David von Winckler
Director
Eric Bresler
Director
Gary Bauer
Director
Ike Kwon
Vice Chair
Ivar Satero
Director
James Lim
Tourism Council Chair
John Duggan
Director
Jon Kimball
Chair-Elect

Contractors

Brand USA
Event and Travel Promotion
$610,251
San Francisco Arts Media LLC
Advertising and Promotion
$482,896
Mmgy Global LLC
Advertising
$334,250
Hartmann Studios
Special Events
$333,817
Pyro Spectaculars Inc.
Fireworks Production
$306,814

Mission Statement

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

Revisions to this organization profile

November 14, 2025:
2024 San Francisco Travel Association 990 filed
November 7, 2024:
2023 San Francisco Travel Association 990 filed
November 8, 2023:
2022 San Francisco Travel Association 990 filed

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