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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations San Francisco Travel Association

San Francisco Travel Association

Fiscal year ending 2020. Filed on November 17, 2021.

One Front Street No 2900
San Francisco, California 94111

San Francisco Travel Association (EIN: 94-0835150) has filed an IRS Form 990 since fiscal year 2018. In its fiscal year 2020 IRS Form 990 filing, San Francisco Travel Association, a 501(c)(6) business league, reported compensation for 11 out of 111 total employees. Among the employees shown here, the average compensation is $343,641. The highest compensated employee at San Francisco Travel Association is Joseph D'Alessandro with fiscal year 2020 compensation of $795,272.

Revenue, expenses, and employee compensation

Revenue

$14,689,774

Expenses

$23,362,532

Employee compensation

$9,075,688
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Joseph D'Alessandro
President and Chief Executive Officer
$795,272
$686,551 No related comp$108,721
Howard Pickett
Executive Vice President, Chief Marketing Officer
$368,791
$290,560 No related comp$78,231
Edward David
Executive Vice President, Chief Customer Officer
$368,416
$286,077 No related comp$82,339
Tina Wu
Executive Vice President and Chief Financial Officer
$363,306
$285,398 No related comp$77,908
Paul Frentsos
Executive Vice President and Chief Operating Officer
$338,282
$274,625 No related comp$63,657
Hubertus Funke
Executive Vice President, Chief Tourism Officer
$284,407
$239,270 No related comp$45,137
Christina Hopeman
Vice President, Info/Tech
$280,740
$219,242 No related comp$61,498
Cassandra McGoldrick
Vice President, Public Policy and Executive Program
$270,235
$210,175 No related comp$60,060
Kenley Moy
Vice President, National Sales
$261,920
$216,568 No related comp$45,352
Leonie Patrick
SR Director, Citywide Sales
$235,032
$176,984 No related comp$58,048
Lynn Bruni Perkins
Vice President, Global Marketing
$213,652
$167,994 No related comp$45,658

Benchmark Employee Compensation

Non-Employee Board Members

Amy Arbuckle
Director
Amy Rouas
Director
Anderson Pugash
Director
Brian Sheehy
Director
Brittney Beck
Director
Christine Gaudenzi
Director
Gail Hunter
Director
Gary Buffo
Director
Heather Keenan
Director
Ike Kwon
Chair-Elect
Ingrid Summerfield
Director
Isabelle Matter
Director

Contractors

Hartmann Studios
Special Events
$592,479
Brand USA
Event and Travel Promotion
$451,500
Salesforce
Crm System and User Licenses
$152,490
Parachute
IT Support
$138,137

Mission Statement

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

Revisions to this organization profile

November 14, 2025:
2024 San Francisco Travel Association 990 filed
November 7, 2024:
2023 San Francisco Travel Association 990 filed
November 8, 2023:
2022 San Francisco Travel Association 990 filed

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