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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations San Francisco Travel Association

San Francisco Travel Association

Fiscal year ending 2022. Filed on November 8, 2023.

One Front Street 2900
San Francisco, California 94111

San Francisco Travel Association (EIN: 94-0835150) has filed an IRS Form 990 since fiscal year 2018. In its fiscal year 2022 IRS Form 990 filing, San Francisco Travel Association, a 501(c)(6) business league, reported compensation for 13 out of 50 total employees. Among the employees shown here, the average compensation is $367,128. The highest compensated employee at San Francisco Travel Association is Joseph D'Alessandro with fiscal year 2022 compensation of $964,880.

Revenue, expenses, and employee compensation

Revenue

$21,568,933

Expenses

$22,297,505

Employee compensation

$9,969,903
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Joseph D'Alessandro
President and Chief Executive Officer
$964,880
$851,480 No related comp$113,400
Nicole Rogers
Executive Vice President, Chief Customer Officer
$442,147
$343,582 No related comp$98,565
Tina Wu
Executive Vice President and Chief Financial Officer
$419,514
$333,629 No related comp$85,885
Paul Frentsos
Executive Vice President and Chief Operating Officer
$389,101
$319,771 No related comp$69,330
Cassandra McGoldrick
Vice President, Policy and EXT Affrs (Left 5/22)
$332,142
$264,269 No related comp$67,873
Hubertus Funke
Executive Vice President, Chief Tourism Officer
$327,171
$277,862 No related comp$49,309
Christina Hopeman
Vice President, Info/Tech
$318,462
$251,327 No related comp$67,135
Kenley Moy
Vice President, National Sales
$299,763
$250,357 No related comp$49,406
Lynn Bruni Perkins
Executive Vice President, Chief MKT Officer (BEG 8/22)
$276,261
$220,544 No related comp$55,717
Leonie Patrick
Vice President, Convention Sales
$276,243
$211,697 No related comp$64,546
Scott Streeter
Vice President, Global Partnerships
$244,585
$186,569 No related comp$58,016
Howard Pickett
Executive Vice President, Chief MKT Officer (Left 7/22)
$243,009
$195,872 No related comp$47,137

Benchmark Employee Compensation

Non-Employee Board Members

Andrew Freeman
Director
Anna Marie Presuitt
Marketing Council Chair
Annie Allen
Tourism Council Chair
Brian Sheehy
Director
Carmen Chu
Director
Christine Gaudenzi
Director
Corinna Luebbe
Director
Gail Hunter
Public Policy Chair
Heather Keenan
Director
Ike Kwon
Chair
Ivar Satero
Director
James Beaumonte
Director

Contractors

Hartmann Studios
Event Management
$722,951
Miles Marketing Destinations
Advertising
$569,903
Salesforce
Crm Cloud
$544,468
Expedia
Advertising
$410,153
Pyro Spectaculars Inc.
Firework
$331,000

Mission Statement

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

Revisions to this organization profile

November 14, 2025:
2024 San Francisco Travel Association 990 filed
November 7, 2024:
2023 San Francisco Travel Association 990 filed
November 8, 2023:
2022 San Francisco Travel Association 990 filed

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