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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations San Francisco Travel Association

San Francisco Travel Association

Fiscal year ending 2023. Filed on November 7, 2024.

One Post Street 2700
San Francisco, California 94104

San Francisco Travel Association (EIN: 94-0835150) has filed an IRS Form 990 since fiscal year 2018. In its fiscal year 2023 IRS Form 990 filing, San Francisco Travel Association, a 501(c)(6) business league, reported compensation for 13 out of 62 total employees. Among the employees shown here, the average compensation is $391,025. The highest compensated employee at San Francisco Travel Association is Joseph D'Alessandro with fiscal year 2023 compensation of $1,077,141.

Revenue, expenses, and employee compensation

Revenue

$29,866,275

Expenses

$29,279,182

Employee compensation

$12,116,197
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Joseph D'Alessandro
President and Chief Executive Officer
$1,077,141
$959,876 No related comp$117,265
Nicole Rogers
Executive Vice President, Chief Customer Officer
$487,938
$378,633 No related comp$109,305
Tina Wu
Executive Vice President and Chief Financial Officer
$448,219
$359,737 No related comp$88,482
Paul Frentsos
Executive Vice President and Chief Operating Officer
$417,941
$344,373 No related comp$73,568
Cassandra McGoldrick
Executive Vice President, Chief Policy and EXT Affrs Officer
$380,505
$303,514 No related comp$76,991
Lynn Bruni Perkins
Executive Vice President, Chief MKT Officer
$353,643
$286,120 No related comp$67,523
Hubertus Funke
Executive Vice President, Chief Tourism Officer
$350,955
$298,637 No related comp$52,318
Christina Hopeman
Vice President, Info/Tech
$340,769
$269,392 No related comp$71,377
Kenley Moy
Vice President, National Sales
$316,704
$264,970 No related comp$51,734
Scott Streeter
Vice President, Global Partnerships
$265,695
$203,479 No related comp$62,216
Lori Lincoln
Vice President, Global PR and Media Relations
$255,587
$202,658 No related comp$52,929
Brett Allor
Vice President Market Strategy and Research
$254,968
$210,583 No related comp$44,385

Benchmark Employee Compensation

Non-Employee Board Members

Andrew Freeman
Director
Anna Marie Presuitt
Meeting and Convention Council Chair
Annie Allen
Tourism Chair
Carmen Chu
Director
Christine Gaudenzi
Marketing Council Chair
Cindy Wong-Chen
Director
David Lewin
Director
Gail Hunter
Public Policy Chair
Gary Bauer
Director
Heather Keenan
Director
Ike Kwon
Former Chair
Ivar Satero
Director (Thru 04/23)

Contractors

Miles Marketing Destinations
Marketing
$5,259,430
Hartmann Studios
Event Management and Consulting
$518,705
Expedia
Advertisement
$222,534
Development Counsellors International
Marketing
$157,465
Parachute
IT
$121,576

Mission Statement

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

Revisions to this organization profile

November 14, 2025:
2024 San Francisco Travel Association 990 filed
November 7, 2024:
2023 San Francisco Travel Association 990 filed
November 8, 2023:
2022 San Francisco Travel Association 990 filed

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