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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Santa Monica Travel & Tourism

Santa Monica Travel & Tourism

Fiscal year ending 2024. Filed on May 13, 2025.

2427 Main St
Santa Monica, California 90405

Santa Monica Travel & Tourism (EIN: 95-3799701) has filed an IRS Form 990 between fiscal years 2016 and 2024. In its fiscal year 2024 IRS Form 990 filing, Santa Monica Travel & Tourism, a 501(c)(4) civic league or social welfare organization, reported compensation for 6 out of 50 total employees. Among the employees shown here, the average compensation is $206,733. The highest compensated employee at Santa Monica Travel & Tourism is Misti Kerns with fiscal year 2024 compensation of $401,791.

Revenue, expenses, and employee compensation

Revenue

$9,216,514

Expenses

$9,868,965

Employee compensation

$3,175,956
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Misti Kerns
Chief Executive Officer
$401,791
$362,791 No related comp$39,000
Evan Edwards
Chief Operating Officer
$230,839
$217,839 No related comp$13,000
Rachel Lozano
CPO
$213,660
$213,660 No related compNo other comp
Amanda Eck
Director of MKTG
$137,482
$137,482 No related compNo other comp
Lauren Salisbury
Director of Communicati
$136,238
$136,238 No related compNo other comp
Ozvaldo Otero
Sales Director
$120,385
$120,385 No related compNo other comp

Benchmark Employee Compensation

Non-Employee Board Members

Aleen Carreon
Secretary and Treasurer
Anuj Gupta
City Liaison
Charlie Lopez-Quintana
Treasurer
Darlene Evans
Secretary
Jan Williamson
Member
Jeff Klocke
Board Member
Jessica Rincon
Board Member
John Heidt
Board Member
Juan Viramontes
Board Member
Judy Kruger
Chamber Liaison
Karen E Ginsberg
Board Member
Kera Blades-Snell
Board Member

Contractors

Noble Studios
Web and Maintenance
$1,189,250
Sequoia Shores LLC
Rent
$592,459
Mmgy Global Hills Balfour
Marketing
$356,386
Gti Tourism Pyt Ltd.
Marketing
$189,477
Pulse Travel Marketing
Marketing
$180,424

Mission Statement

THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.

Revisions to this organization profile

May 13, 2025:
2024 Santa Monica Travel & Tourism 990 filed
May 14, 2024:
2023 Santa Monica Travel & Tourism 990 filed
May 15, 2023:
2022 Santa Monica Travel & Tourism 990 filed

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