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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Santa Monica Travel & Tourism

Santa Monica Travel & Tourism

Fiscal year ending 2016. Filed on May 12, 2017.

2427 Main St
Santa Monica, California 90405

Santa Monica Travel & Tourism (EIN: 95-3799701) has filed an IRS Form 990 between fiscal years 2016 and 2024. In its fiscal year 2016 IRS Form 990 filing, Santa Monica Travel & Tourism, a 501(c)(4) civic league or social welfare organization, reported compensation for 4 out of 51 total employees. Among the employees shown here, the average compensation is $184,006. The highest compensated employee at Santa Monica Travel & Tourism is Misti Kerns with fiscal year 2016 compensation of $295,416.

Revenue, expenses, and employee compensation

Revenue

$6,696,258

Expenses

$6,875,095

Employee compensation

$2,006,769
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Misti Kerns
Chief Executive Officer
$295,416
$256,017 No related comp$39,399
Richard Peterson
Executive Vice President
$187,070
$173,462 No related comp$13,608
Kimberly Sidoriak
CMO
$132,886
$122,951 No related comp$9,935
Lauren Rogers
Vice President, Sales
$120,650
$109,466 No related comp$11,184

Benchmark Employee Compensation

Non-Employee Board Members

Albin Gielicz
Board Member
Angela Rogers
Member - TMD
Daniel Gregory
Member - TMD
Danielle Noble
Board Member
Don Camacho
Treasurer
Ellis O'Connor
Chair
Gregory Day
Board Member
Jeff King
Board Member
Juan Viramontes
TMD Chairman
Karen Dailey
Member - TMD
Laurel Rosen
Board Member
Matthew Lehman
Member - TMD

Contractors

Ron Foth
Marketing Branding
$800,377
Gate 7
Sales Marketing PR
$268,141
Noble Studios
Website
$228,774
Black Diamond
Sales Marketing PR
$217,074
Ecocab LLC
Shuttle
$186,966

Mission Statement

THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.

Revisions to this organization profile

May 13, 2025:
2024 Santa Monica Travel & Tourism 990 filed
May 14, 2024:
2023 Santa Monica Travel & Tourism 990 filed
May 15, 2023:
2022 Santa Monica Travel & Tourism 990 filed

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