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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Santa Monica Travel & Tourism

Santa Monica Travel & Tourism

Fiscal year ending 2020. Filed on April 28, 2021.

2427 Main St
Santa Monica, California 90405

Santa Monica Travel & Tourism (EIN: 95-3799701) has filed an IRS Form 990 between fiscal years 2016 and 2024. In its fiscal year 2020 IRS Form 990 filing, Santa Monica Travel & Tourism, a 501(c)(4) civic league or social welfare organization, reported compensation for 7 out of 31 total employees. Among the employees shown here, the average compensation is $167,977. The highest compensated employee at Santa Monica Travel & Tourism is Misti Kerns with fiscal year 2020 compensation of $339,267.

Revenue, expenses, and employee compensation

Revenue

$7,126,411

Expenses

$7,172,309

Employee compensation

$2,320,435
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Misti Kerns
Chief Executive Officer
$339,267
$288,678 No related comp$50,589
Kimberly Sidoriak
CMO
$170,888
$155,556 No related comp$15,332
Brian Wright
Director Global BUS DEV
$157,666
$142,813 No related comp$14,853
Evan Edwards
Operations Director
$141,908
$131,438 No related comp$10,470
Rachel Lozano
Director Visitor EXP
$132,068
$130,000 No related comp$2,068
Omark Holmes
Marketing Director
$118,456
$107,123 No related comp$11,333
Beth Hansler
HEAD of MTG and INCE
$115,583
$104,686 No related comp$10,897

Benchmark Employee Compensation

Non-Employee Board Members

Albin Gielicz
Secretary
Angela Rogers
Board Member
Anuj Gupta
City Liaison
Damien Hirsch
Treasurer
Daniel Ben-Efraim
Board Member
Darlene Evans
Board Member
Deepak Mehra
Board Member
Derek McCann
Board Member
Gerry Peck
Secretary and Treasurer
Jan Williamson
Board Member
Jeff Klocke
Board Member
Joyce Syme
Vice Chair

Contractors

Mmgy
Marketing
$862,688
Sequoia Shores LLC
Rent
$392,818
Klick Communications Pty Ltd.
Marketing
$312,304
Hills Balfour Ltd
Sales Marketing
$307,354
Noble Studios
Marketing
$299,600

Mission Statement

THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.

Revisions to this organization profile

May 13, 2025:
2024 Santa Monica Travel & Tourism 990 filed
May 14, 2024:
2023 Santa Monica Travel & Tourism 990 filed
May 15, 2023:
2022 Santa Monica Travel & Tourism 990 filed

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