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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Santa Monica Travel & Tourism

Santa Monica Travel & Tourism

Fiscal year ending 2022. Filed on May 15, 2023.

2427 Main St
Santa Monica, California 90405

Santa Monica Travel & Tourism (EIN: 95-3799701) has filed an IRS Form 990 between fiscal years 2016 and 2024. In its fiscal year 2022 IRS Form 990 filing, Santa Monica Travel & Tourism, a 501(c)(4) civic league or social welfare organization, reported compensation for 5 out of 31 total employees. Among the employees shown here, the average compensation is $141,322. The highest compensated employee at Santa Monica Travel & Tourism is Misti Kerns with fiscal year 2022 compensation of $281,006.

Revenue, expenses, and employee compensation

Revenue

$8,370,537

Expenses

$6,704,700

Employee compensation

$2,150,115
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Misti Kerns
Chief Executive Officer
$281,006
$238,726 No related comp$42,280
Evan Edwards
Chief Operating Officer
$154,538
$142,785 No related comp$11,753
Rachel Lozano
CPO
$124,275
$124,173 No related comp$102
Michael Gurrieri
CMO
$92,936
$87,500 No related comp$5,436
Kimberly Sidoriak
CMO
$53,855
$52,259 No related comp$1,596

Benchmark Employee Compensation

Non-Employee Board Members

Albin Gielicz
Chair
Aleen Carreon
Secretary and Treasurer
Anuj Gupta
City Liaison
Charlie Lopez-Quintana
Board Member
Darlene Evans
Board Member
James Graham
Board Member
Jan Williamson
Secretary
Jeff Klocke
Board Member
Jessica Rincon
Board Member
Juan Viramontes
Board Member
Julien Laracine
Board Member
Kevin Anawati
Board Member

Contractors

Mmgy
Marketing
$1,154,670
Sequoia Shores LLC
Rent
$517,594
Noble Studios
Web and Maintenance
$378,150
Blue Shield
Health Insurance
$142,026
MnO
Marketing
$100,451

Mission Statement

THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.

Revisions to this organization profile

May 13, 2025:
2024 Santa Monica Travel & Tourism 990 filed
May 14, 2024:
2023 Santa Monica Travel & Tourism 990 filed
May 15, 2023:
2022 Santa Monica Travel & Tourism 990 filed

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