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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Seattle-King County Convention and Visitors Bureau

Seattle-King County Convention and Visitors Bureau

Fiscal year ending 2017. Filed on November 2, 2018.

701 Pike St No 800
Seattle, Washington 98101

Seattle-King County Convention and Visitors Bureau (EIN: 91-1644435), also known as Visit Seattle, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2017 IRS Form 990 filing, Seattle-King County Convention and Visitors Bureau, a 501(c)(6) business league, reported compensation for 11 out of 94 total employees. Among the employees shown here, the average compensation is $212,533. The highest compensated employee at Seattle-King County Convention and Visitors Bureau is Tom Norwalk with fiscal year 2017 compensation of $476,479.

Revenue, expenses, and employee compensation

Revenue

$23,578,086

Expenses

$22,537,402

Employee compensation

$8,389,870
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Tom Norwalk
President and Chief Executive Officer
$476,479
$446,810 No related comp$29,669
Rob Hampton
Senior Vice President, Convention Sales and Services
$276,081
$250,562 No related comp$25,519
Kris Cromwell
Senior Vice President, Chief Operating Officer
$217,362
$193,629 No related comp$23,733
Ralph Morton
Sports Director
$210,831
$187,128 No related comp$23,703
Ali Daniels
Senior Vice President, Chief Marketing Officer
$204,053
$180,281 No related comp$23,772
Kelly Saling
Vice President, Sales
$190,202
$168,825 No related comp$21,377
Alison Lafollette
NATL ACCT Director
$178,301
$170,124 No related comp$8,177
David Blandford
Senior Vice President, Public Affairs
$177,717
$155,691 No related comp$22,026
Mark Nold
Information Technology Director
$158,254
$136,837 No related comp$21,417
Kelly Peiffer
NATL ACCT Director
$157,926
$138,604 No related comp$19,322
Lori Magaro
Secretary
$90,656
$72,995 No related comp$17,661

Benchmark Employee Compensation

Non-Employee Board Members

Bill Weise
Director
Brian Canlis
Director
Brian Flaherty
Director
Carla Murray
Director
Chad MacKay
Finance Chair
Chris Sparkman
Director
Craig Schafer
Director
Diane Holliday Germain
Director
Frank Finneran
Director
Jason Hamilton
Director
Jeff Blosser
Director
Jeffrey Wright
Director

Contractors

Pband LLC
Advertising
$5,652,674

Mission Statement

TO MARKET THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER; TO PROVIDE SERVICES TO CONVENTION GROUPS, TOUR GROUPS, AND TOURISTS; TO DEVELOP AND IMPLEMENT MARKETING PROGRAMS DESIGNED TO INCREASE TRAVEL TO THE REGION FROM DOMESTIC AND INTERNATIONAL MARKETS AND PUBLISH MATERIALS THAT PROMOTE THE REGION.

Revisions to this organization profile

October 24, 2025:
2024 Seattle-King County Convention and Visitors Bureau 990 filed
November 15, 2024:
2023 Seattle-King County Convention and Visitors Bureau 990 filed
November 14, 2023:
2022 Seattle-King County Convention and Visitors Bureau 990 filed

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