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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Seattle-King County Convention and Visitors Bureau

Seattle-King County Convention and Visitors Bureau

Fiscal year ending 2018. Filed on October 8, 2019.

701 Pike St No 800
Seattle, Washington 98101

Seattle-King County Convention and Visitors Bureau (EIN: 91-1644435), also known as Visit Seattle, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2018 IRS Form 990 filing, Seattle-King County Convention and Visitors Bureau, a 501(c)(6) business league, reported compensation for 13 out of 103 total employees. Among the employees shown here, the average compensation is $211,399. The highest compensated employee at Seattle-King County Convention and Visitors Bureau is Tom Norwalk with fiscal year 2018 compensation of $526,232.

Revenue, expenses, and employee compensation

Revenue

$23,990,698

Expenses

$23,212,621

Employee compensation

$8,923,368
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Tom Norwalk
President and Chief Executive Officer
$526,232
$495,605 No related comp$30,627
Rob Hampton
Vice President THRU 09/18
$347,734
$323,146 No related comp$24,588
Alison Daniels
Senior Vice President, Marketing
$244,052
$218,381 No related comp$25,671
Kris Cromwell
Treasurer
$238,464
$213,417 No related comp$25,047
Kelly Saling
Vice President, Sales and Services
$218,968
$195,303 No related comp$23,665
Ralph Morton
Executive Director SSC
$210,486
$186,125 No related comp$24,361
David Blandford
Vice President
$201,016
$177,619 No related comp$23,397
Alison Lafollette
Director of Sales
$185,103
$163,038 No related comp$22,065
Mark Nold
Director, I/T
$171,559
$149,245 No related comp$22,314
Patrick Smyton
Senior Director, Strategy
$163,228
$141,994 No related comp$21,234
John Boesche
Vice President, Tourism
$160,451
$139,217 No related comp$21,234
Lori Magaro
Secretary THRU 08/18
$62,545
$50,284 No related comp$12,261

Benchmark Employee Compensation

Non-Employee Board Members

Angela Shen
Director
Bernie Griffin
Director
Bob Peckenpaugh
Director
Brian Canlis
Director
Brian Flaherty
Director
Carla Murray
Director
Chad MacKay
Director
Chris Sparkman
Director
Craig Schafer
Director
Diane Holiday Germain
Director
Frank Finneran
Director
Jason Hamilton
Director

Contractors

Pband LLC
Advertising
$5,469,607

Mission Statement

TO MARKET THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER; TO PROVIDE SERVICES TO CONVENTION GROUPS, TOUR GROUPS, AND TOURISTS; TO DEVELOP AND IMPLEMENT MARKETING PROGRAMS DESIGNED TO INCREASE TRAVEL TO THE REGION FROM DOMESTIC AND INTERNATIONAL MARKETS AND PUBLISH MATERIALS THAT PROMOTE THE REGION.

Revisions to this organization profile

October 24, 2025:
2024 Seattle-King County Convention and Visitors Bureau 990 filed
November 15, 2024:
2023 Seattle-King County Convention and Visitors Bureau 990 filed
November 14, 2023:
2022 Seattle-King County Convention and Visitors Bureau 990 filed

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