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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Seattle-King County Convention and Visitors Bureau

Seattle-King County Convention and Visitors Bureau

Fiscal year ending 2019. Filed on October 20, 2020.

701 Pike St No 800
Seattle, Washington 98101

Seattle-King County Convention and Visitors Bureau (EIN: 91-1644435), also known as Visit Seattle, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2019 IRS Form 990 filing, Seattle-King County Convention and Visitors Bureau, a 501(c)(6) business league, reported compensation for 12 out of 98 total employees. Among the employees shown here, the average compensation is $225,808. The highest compensated employee at Seattle-King County Convention and Visitors Bureau is Tom Norwalk with fiscal year 2019 compensation of $534,788.

Revenue, expenses, and employee compensation

Revenue

$24,903,448

Expenses

$24,182,945

Employee compensation

$8,706,465
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Tom Norwalk
President and Chief Executive Officer
$534,788
$504,434 No related comp$30,354
Alison Daniels
Senior Vice President, Marketing
$250,460
$224,785 No related comp$25,675
Kelly Saling
Vice President, Sales and Services
$250,100
$225,439 No related comp$24,661
Kris Cromwell
Senior Vice President and Chief Operating Officer
$247,300
$222,280 No related comp$25,020
Ralph Morton
Sports Director
$221,602
$200,687 No related comp$20,915
Alison Lafollette
Nat'L Sales Director
$216,669
$197,943 No related comp$18,726
David Blandford
Senior Vice President Public Affairs
$205,745
$182,550 No related comp$23,195
John Boesche
Vice President, International Tourism
$178,949
$157,295 No related comp$21,654
Susan Giambalvo
Nat'L Sales Director
$175,400
$157,850 No related comp$17,550
Mark Nold
IT Director
$166,295
$144,473 No related comp$21,822
Patrick Smyton
Director, Strategy
$164,963
$147,056 No related comp$17,907
Kathy Thraillkill
Corporate Secretary
$97,424
$82,500 No related comp$14,924

Benchmark Employee Compensation

Non-Employee Board Members

Amanda Parsons
Director
Angela Shen
Director
Bernadine Griffin
Director
Bob Peckenpaugh
Director
Brian Canlis
Director
Brian Flaherty
Director
Carla Murray
Director
Chad MacKay
Director
Chris Sparkman
Director
Craig Schafer
Director
Diane Holliday Germain
Director
Frank Finneran
Director

Contractors

Pband LLC
Advertising
$5,656,677

Mission Statement

TO MARKET THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER; TO PROVIDE SERVICES TO CONVENTION GROUPS, TOUR GROUPS, AND TOURISTS; TO DEVELOP AND IMPLEMENT MARKETING PROGRAMS DESIGNED TO INCREASE TRAVEL TO THE REGION FROM DOMESTIC AND INTERNATIONAL MARKETS AND PUBLISH MATERIALS THAT PROMOTE THE REGION.

Revisions to this organization profile

October 24, 2025:
2024 Seattle-King County Convention and Visitors Bureau 990 filed
November 15, 2024:
2023 Seattle-King County Convention and Visitors Bureau 990 filed
November 14, 2023:
2022 Seattle-King County Convention and Visitors Bureau 990 filed

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