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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Seattle-King County Convention and Visitors Bureau

Seattle-King County Convention and Visitors Bureau

Fiscal year ending 2020. Filed on November 12, 2021.

701 Pike St No 800
Seattle, Washington 98101

Seattle-King County Convention and Visitors Bureau (EIN: 91-1644435), also known as Visit Seattle, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2020 IRS Form 990 filing, Seattle-King County Convention and Visitors Bureau, a 501(c)(6) business league, reported compensation for 12 out of 75 total employees. Among the employees shown here, the average compensation is $187,383. The highest compensated employee at Seattle-King County Convention and Visitors Bureau is Tom Norwalk with fiscal year 2020 compensation of $496,792.

Revenue, expenses, and employee compensation

Revenue

$14,950,382

Expenses

$16,619,550

Employee compensation

$4,545,507
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Tom Norwalk
President and Chief Executive Officer
$496,792
$479,246 No related comp$17,546
Kelly Saling
Vp/Sales and SVCS
$240,517
$226,448 No related comp$14,069
Ali Daniels
Vice President and Chief Medical Officer
$237,464
$223,188 No related comp$14,276
Kris Cromwell
Vice President and Chief Operating Officer
$231,092
$217,011 No related comp$14,081
John Boesche
Vp/Tourism
$175,298
$162,114 No related comp$13,184
Troy Anderson
Sales Director
$157,175
$144,306 No related comp$12,869
Patrick Smyton
Director of CONV Strat
$139,771
$126,828 No related comp$12,943
Alison Lafollette
NATL ACCT Director
$138,625
$125,363 No related comp$13,262
Tracey Wickersham
Cultural TOUR Director
$129,039
$116,233 No related comp$12,806
Mark Nold
Information Technology Director
$126,555
$113,514 No related comp$13,041
Kathy Thrailkill
Secretary
$89,796
$77,613 No related comp$12,183
David Blandford
Senior Vice President Public Affairs THRU 05/20
$86,477
$79,630 No related comp$6,847

Benchmark Employee Compensation

Non-Employee Board Members

Amanda Parsons
Director
Angela Shen
Director
Bernadine Griffin
Director
Bob Peckenpaugh
Finance Chair
Brennon Leighton
Director
Brian Canlis
Director
Brian Flaherty
Director
Carla Murray
Director
Chat MacKay
Director
Cora Elquist
Director
Craig Schafer
Director
Diane Holliday Germain
Director

Contractors

Pband LLC
Advertising
$1,337,855

Mission Statement

TO MARKET THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER; TO PROVIDE SERVICES TO CONVENTION GROUPS, TOUR GROUPS, AND TOURISTS; TO DEVELOP AND IMPLEMENT MARKETING PROGRAMS DESIGNED TO INCREASE TRAVEL TO THE REGION FROM DOMESTIC AND INTERNATIONAL MARKETS AND PUBLISH MATERIALS THAT PROMOTE THE REGION.

Revisions to this organization profile

October 24, 2025:
2024 Seattle-King County Convention and Visitors Bureau 990 filed
November 15, 2024:
2023 Seattle-King County Convention and Visitors Bureau 990 filed
November 14, 2023:
2022 Seattle-King County Convention and Visitors Bureau 990 filed

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