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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Seattle-King County Convention and Visitors Bureau

Seattle-King County Convention and Visitors Bureau

Fiscal year ending 2021. Filed on August 31, 2022.

701 Pike St 800
Seattle, Washington 98101

Seattle-King County Convention and Visitors Bureau (EIN: 91-1644435), also known as Visit Seattle, has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2021 IRS Form 990 filing, Seattle-King County Convention and Visitors Bureau, a 501(c)(6) business league, reported compensation for 11 out of 42 total employees. Among the employees shown here, the average compensation is $188,900. The highest compensated employee at Seattle-King County Convention and Visitors Bureau is Tom Norwalk with fiscal year 2021 compensation of $419,965.

Revenue, expenses, and employee compensation

Revenue

$12,509,131

Expenses

$11,500,433

Employee compensation

$4,501,982
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Tom Norwalk
President and Chief Executive Officer
$419,965
$404,712 No related comp$15,253
Kelly Saling
Svp/Cso
$232,934
$219,235 No related comp$13,699
Ali Daniels
Svp/Cmo
$227,444
$213,805 No related comp$13,639
Kris Cromwell
Svp/Coo/Treasurer
$215,220
$201,974 No related comp$13,246
Alison Lafollette
National Account Director
$171,908
$159,156 No related comp$12,752
John Boesche
Svp/Tourism
$166,953
$154,114 No related comp$12,839
Richard Troy Anderson
Sales Director
$143,139
$130,591 No related comp$12,548
Patrick Smyton
Director Convention Strategy
$139,002
$126,781 No related comp$12,221
Tracey Wickersham
Director Cultural Tourism
$135,536
$123,037 No related comp$12,499
Rob Leslie
Director Partner Services
$127,737
$115,351 No related comp$12,386
Kathy Thrailkill
EXEC Operations Manager/Secretary
$98,065
$85,956 No related comp$12,109

Benchmark Employee Compensation

Non-Employee Board Members

Angela Shen
Director
Bernadine Griffin
Director
Brennon Leighton
Director
Brian Canlis
Director
Brian Flaherty
Director
Callette Nielsen
Director
Carla Murray
Director
Chad MacKay
Director
Cora Elquist
Director
Craig Schafer
Director
Diane Holliday Germain
Director
Heidi Wills
Director

Contractors

Copacino & Fujikado LLC
Marketing
$2,176,240
Sparkloft Media
Marketing
$232,258
C Plus C
Marketing
$135,455
Anita Cerana
Sales Management
$111,565

Mission Statement

TO MARKET THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER; TO PROVIDE SERVICES TO CONVENTION GROUPS, TOUR GROUPS, AND TOURISTS; TO DEVELOP AND IMPLEMENT MARKETING PROGRAMS DESIGNED TO INCREASE TRAVEL TO THE REGION FROM DOMESTIC AND INTERNATIONAL MARKETS AND PUBLISH MATERIALS THAT PROMOTE THE REGION.

Revisions to this organization profile

October 24, 2025:
2024 Seattle-King County Convention and Visitors Bureau 990 filed
November 15, 2024:
2023 Seattle-King County Convention and Visitors Bureau 990 filed
November 14, 2023:
2022 Seattle-King County Convention and Visitors Bureau 990 filed

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