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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Community Improvement & Capacity Building Sonoma County Tourism Bureau

Sonoma County Tourism Bureau

Fiscal year ending 2019. Filed on July 15, 2020.

400 Aviation Road No 500
Santa Rosa, California 95403

Sonoma County Tourism Bureau (EIN: 65-1241411), also known as Sonoma County Tourism, has filed an IRS Form 990 between fiscal years 2016 and 2024. In its fiscal year 2019 IRS Form 990 filing, Sonoma County Tourism Bureau, a 501(c)(6) business league, reported compensation for 4 out of 33 total employees. Among the employees shown here, the average compensation is $167,459. The highest compensated employee at Sonoma County Tourism Bureau is Claudia Vecchio with fiscal year 2019 compensation of $255,010.

Revenue, expenses, and employee compensation

Revenue

$8,714,471

Expenses

$9,111,452

Employee compensation

$2,564,429
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Claudia Vecchio
Chief Executive Officer
$255,010
$238,608 No related comp$16,402
Timothy R Zahner Left 92018
Chief Marketing Officer
$157,338
$146,465 No related comp$10,873
William Judson Left 42019
Chief Financial Officer
$138,460
$127,140 No related comp$11,320
Paula Johnson
Operations Director
$119,026
$106,172 No related comp$12,854

Benchmark Employee Compensation

Non-Employee Board Members

Bert Rangel
Director
Crista Luedtke
Director
Dan Christensen
Director
Dan Parks
Director
Gary Saperstein
Director
James Lunchini
Director
Jennifer Buffo
Director
Joe Bartolomei
Chair
Karen Collins
Director
Karissa Kruse
Director
Keo Hornbostel
Treasurer
Michelle Heston
Secretary

Mission Statement

THE MISSION OF SONOMA COUNTY TOURISM BUREAU IS TO PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE AND DIVERSE EXPERIENCES.

Revisions to this organization profile

May 13, 2025:
2024 Sonoma County Tourism Bureau 990 filed
May 14, 2024:
2023 Sonoma County Tourism Bureau 990 filed
September 30, 2023:
2022 Sonoma County Tourism Bureau 990 filed

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