Trace Media Inc.

Fiscal year ending 2024. Filed on November 5, 2025.

225 4th Avenue 300
Brooklyn, New York 11215

Trace Media Inc. (EIN: 47-4175513), also known as The Trace, has filed an IRS Form 990 since fiscal year 2019. In its fiscal year 2024 IRS Form 990 filing, Trace Media Inc., a 501(c)(3) charitable organization, reported compensation for 6 out of 33 total employees. Among the employees shown here, the average compensation is $208,292. The highest compensated employee at Trace Media Inc. is Taliesin Woodward with fiscal year 2024 compensation of $280,095.

Revenue, expenses, and employee compensation

Revenue

$6,308,861

Expenses

$5,174,682

Employee compensation

$3,900,888
Revenue, expenses, and employee compensation over time

Mission Statement

IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE.

Revisions to this organization profile

November 5, 2025:
2024 Trace Media Inc. 990 filed
October 29, 2024:
2023 Trace Media Inc. 990 filed
November 14, 2023:
2022 Trace Media Inc. 990 filed

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