Compensation 990

Visit Salt Lake

Fiscal year ending 2024. Filed on November 17, 2025.

90 South West Temple
Salt Lake City, Utah 84101

Visit Salt Lake (EIN: 87-0415106) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2024 IRS Form 990 filing, Visit Salt Lake, a 501(c)(6) business league, reported compensation for 12 out of 82 total employees. Among the employees shown here, the average compensation is $281,199. The highest compensated employee at Visit Salt Lake is Kaitlin Eskelson with fiscal year 2024 compensation of $674,307. Visit Salt Lake changed its name from Salt Lake Convention & Visitors Bureau in 2018.

Revenue, expenses, and employee compensation

Revenue

$25,713,766

Expenses

$25,748,649

Employee compensation

$8,886,033
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

＋3.9%vs 2023
Kaitlin Eskelson
President and Chief Executive Officer
$674,307
$622,325 from orgNo related comp$51,982 other
＋11.5%vs 2023
Bart Blaisdell
Chief Financial Officer
$349,085
$297,235 from orgNo related comp$51,850 other
＋104.9%vs 2023
Krista Parry
Chief Development Officer
$294,735
$258,850 from orgNo related comp$35,885 other
－2.5%vs 2023
Mark White
Chief Sales and Experience Officer
$283,700
$269,865 from orgNo related comp$13,835 other
＋4.0%vs 2023
Tyler Gosnell
Chief Brand and Marketing Officer
$267,757
$238,511 from orgNo related comp$29,246 other
＋20.5%vs 2023
Clay Partain
Chief Sports Officer
$264,166
$221,143 from orgNo related comp$43,023 other
＋12.0%vs 2023
Tyson Lybbert
Chief Sales Officer
$257,800
$218,557 from orgNo related comp$39,243 other
＋4.8%vs 2023
Donna Rogers
Director of Convention Sales, West
$225,566
$186,138 from orgNo related comp$39,428 other
＋4.2%vs 2023
Jeffrey Gassaway
Managing Director of Sales, Midwest
$219,837
$180,228 from orgNo related comp$39,609 other
＋5.0%vs 2023
Karen Staples
Managing Director of Sales, East
$203,469
$182,595 from orgNo related comp$20,874 other
New in 2024
Julie Rhoads
Chief Services Officer
$168,086
$146,844 from orgNo related comp$21,242 other
New in 2024
Anton Eckert
Vice President of Global Tourism and Travel
$165,885
$141,168 from orgNo related comp$24,717 other

Non-Employee Board Members

Brent Lange
Trustee
Caroline Klein
Trustee
Chris McCandless
Former Chair
Clint Okerlund
Trustee
Erin Cosmano
Trustee
Erin Litvack
Trustee
Erin Trenbeath-Murray
Trustee
Garrett Parker
Chair
Hoang Nguyen
Trustee
Joshua Pepper
Trustee
Levi Thorn
Trustee
Lisa Bennion Rasmussen
Trustee

Mission Statement

Promote Salt Lake County as a convention and tourist destination.

Revisions to this organization profile

November 17, 2025:
2024 Visit Salt Lake 990 filed
November 15, 2024:
2023 Visit Salt Lake 990 filed
November 13, 2023:
2022 Visit Salt Lake 990 filed

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