Visit Salt Lake

Fiscal year ending 2024. Filed on November 17, 2025.

90 South West Temple
Salt Lake City, Utah 84101

Visit Salt Lake (EIN: 87-0415106) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2024 IRS Form 990 filing, Visit Salt Lake, a 501(c)(6) business league, reported compensation for 12 out of 82 total employees. Among the employees shown here, the average compensation is $281,199. The highest compensated employee at Visit Salt Lake is Kaitlin Eskelson with fiscal year 2024 compensation of $674,307. Visit Salt Lake changed its name from Salt Lake Convention & Visitors Bureau in 2018.

Revenue, expenses, and employee compensation

Revenue

$25,713,766

Expenses

$25,748,649

Employee compensation

$8,886,033

Reported Compensated Employees

Kaitlin Eskelson

President and Chief Executive Officer

$674,307

$622,325 No related comp$51,982

Bart Blaisdell

Chief Financial Officer

$349,085

$297,235 No related comp$51,850

Krista Parry

Chief Development Officer

$294,735

$258,850 No related comp$35,885

Mark White

Chief Sales and Experience Officer

$283,700

$269,865 No related comp$13,835

Tyler Gosnell

Chief Brand and Marketing Officer

$267,757

$238,511 No related comp$29,246

Clay Partain

Chief Sports Officer

$264,166

$221,143 No related comp$43,023

Tyson Lybbert

Chief Sales Officer

$257,800

$218,557 No related comp$39,243

Donna Rogers

Director of Convention Sales, West

$225,566

$186,138 No related comp$39,428

Jeffrey Gassaway

Managing Director of Sales, Midwest

$219,837

$180,228 No related comp$39,609

Karen Staples

Managing Director of Sales, East

$203,469

$182,595 No related comp$20,874

Julie Rhoads

Chief Services Officer

$168,086

$146,844 No related comp$21,242

Anton Eckert

Vice President of Global Tourism and Travel

$165,885

$141,168 No related comp$24,717

Benchmark Employee Compensation

Non-Employee Board Members

Chris McCandless

Erin Trenbeath-Murray

Lisa Bennion Rasmussen

Contractors

Love Communications LLC

Marketing and Sports

Department Marketing Creative Inc

The Driver Provider - SLC

Mission Statement

Promote Salt Lake County as a convention and tourist destination.

Revisions to this organization profile

November 17, 2025:

2024 Visit Salt Lake 990 filed

November 15, 2024:

2023 Visit Salt Lake 990 filed

November 13, 2023:

2022 Visit Salt Lake 990 filed

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