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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees Dallas Convention & Visitors Bureau Cheryl Richards

Cheryl Richards

Highest compensated employee

Senior Vice President, Chief Diversity, Equity and Inclusion Officer at Dallas Convention & Visitors Bureau

Fiscal year ended September 30, 2024. Published on January 25, 2026.

$284,059
2024

Total compensation

Cheryl Richards has been listed as an employee of Dallas Convention & Visitors Bureau in Form 990 filings since fiscal year 2017. Total compensation for Cheryl Richards has increased by 40.4% from 2017 to 2024.

Annual compensation details

$284,059
-31.5%
Senior Vice President, Chief Diversity, Equity and Inclusion Officer
2024
$254k org
45 hrs/wk
$31k other
--
$414,397
+79.8%
Senior Vice President, Diversity Equity, and Inclusion
2023
$388k org
45 hrs/wk
$28k other
--

Total compensation by year

Compare the compensation of Cheryl Richards to:

2024

Other employees at Dallas Convention & Visitors Bureau

Craig Davis
President and Chief Executive Officer
$685,720
$648,880 from orgNo related comp$36,840 other
Donald Brad Kent
Senior Vice President and Chief Sales Officer
$510,031
$475,134 from orgNo related comp$34,897 other
Monica Paul
Executive Director
$432,922
$407,972 from orgNo related comp$24,950 other
Jennifer Walker
CMO
$377,722
$351,155 from orgNo related comp$26,567 other
Mark Thompson
Senior Vice President, Tourism and Operations
$367,004
$342,959 from orgNo related comp$24,045 other
Jacqueline Rutledge
Chief Financial Officer
$331,707
$306,154 from orgNo related comp$25,553 other
Herminia Munoz
Vice President, Sales
$239,407
$216,436 from orgNo related comp$22,971 other
Michael Rudowski
Vice President of Research and Insights
$237,240
$205,446 from orgNo related comp$31,794 other
Heather Walker
Vice President of Client Services
$218,361
$200,685 from orgNo related comp$17,676 other
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Revisions to this profile

January 25, 2026:
2024 Dallas Convention & Visitors Bureau 990 published
January 25, 2026:
2023 Dallas Convention & Visitors Bureau 990 published
January 25, 2026:
2022 Dallas Convention & Visitors Bureau 990 published

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$230,521
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Chief Diveristy and Inclusion Officer
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$195k org
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$203,320
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Chief Diversity and Inclusion Officer
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$172k org
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$244,694
+1.8%
Chief Diversity and Inclusion Officer
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$214k org
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$32k other
--
$240,423
+14.8%
Chief Diversity and Inclusion of
2019
$208k org
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$33k other
--
$209,353
+3.5%
Chief Diversity and Inclusion of
2018
$186k org
50 hrs/wk
$24k other
--
$202,328
Vice President Diversity Inclusion
2017
$178k org
50 hrs/wk
$26k other
--

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