Compensation 990

Dallas Convention & Visitors Bureau

Fiscal year ending 2024. Filed on August 11, 2025.

1807 Ross Avenue 450
Dallas, Texas 75201

Dallas Convention & Visitors Bureau (EIN: 75-2456622), also known as Visitdallas, has filed an IRS Form 990 since fiscal year 2017. In its fiscal year 2024 IRS Form 990 filing, Dallas Convention & Visitors Bureau, a 501(c)(6) business league, reported compensation for 12 out of 116 total employees. Among the employees shown here, the average compensation is $334,859. The highest compensated employee at Dallas Convention & Visitors Bureau is Craig Davis with fiscal year 2024 compensation of $685,720.

Revenue, expenses, and employee compensation

Revenue

$32,068,498

Expenses

$32,647,903

Employee compensation

$12,284,176
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

＋13.5%vs 2023
Craig Davis
President and Chief Executive Officer
$685,720
$648,880 from orgNo related comp$36,840 other
－31.0%vs 2023
Donald Brad Kent
Senior Vice President and Chief Sales Officer
$510,031
$475,134 from orgNo related comp$34,897 other
－14.6%vs 2023
Monica Paul
Executive Director
$432,922
$407,972 from orgNo related comp$24,950 other
＋11.2%vs 2023
Jennifer Walker
CMO
$377,722
$351,155 from orgNo related comp$26,567 other
－28.0%vs 2023
Mark Thompson
Senior Vice President, Tourism and Operations
$367,004
$342,959 from orgNo related comp$24,045 other
＋61.1%vs 2023
Jacqueline Rutledge
Chief Financial Officer
$331,707
$306,154 from orgNo related comp$25,553 other
－31.5%vs 2023
Cheryl Richards
Senior Vice President, Chief Diversity, Equity and Inclusion Officer
$284,059
$253,884 from orgNo related comp$30,175 other
New in 2024
Herminia Munoz
Vice President, Sales
$239,407
$216,436 from orgNo related comp$22,971 other
＋10.0%vs 2023
Michael Rudowski
Vice President of Research and Insights
$237,240
$205,446 from orgNo related comp$31,794 other
＋8.7%vs 2023
Heather Walker
Vice President of Client Services
$218,361
$200,685 from orgNo related comp$17,676 other
＋3.5%vs 2023
Ginger Cade
Senior Director of Sales
$213,857
$189,461 from orgNo related comp$24,396 other
－1.7%vs 2023
Dariela Esquivel
Board Secretary
$120,274
$105,777 from orgNo related comp$14,497 other

Non-Employee Board Members

Adam Bazaldua
Director
Amy Tharp
Director
Andrea Gates
Director
April Allen
Director
Bruce Roy
Director
Carrie F Parsons
Board Chair (Oct-Dec 2023)
Chris Heinbaugh
Director
Chris Pilavakis
Director
Duane Dankesreiter
Director
Gay Willis
Director
Greg White
Director
James Smith
Board Chair-Elect (DEC 2023 - Present)

Contractors

New in 2024
Baker Tilly US LLP
Professional
$296,686
－3.3%vs 2023
Greenhaus Inc.
Marketing
$274,033
New in 2024
Tempest Inc.
Marketing
$231,200
New in 2024
Eh Teasley and CO Inc.
Digital Printing
$211,405
New in 2024
Mmgy Global LLC
Marketing
$157,731

Mission Statement

OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.

Revisions to this organization profile

August 11, 2025:
2024 Dallas Convention & Visitors Bureau 990 filed
September 23, 2024:
2023 Dallas Convention & Visitors Bureau 990 filed
June 29, 2023:
2022 Dallas Convention & Visitors Bureau 990 filed

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