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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees American Rental Association Inc. Valerie Herdman

Valerie Herdman

Highest compensated employee

Vice President People and Culture at American Rental Association Inc.

Fiscal year ended December 31, 2024. Published on January 25, 2026.

$185,492
2024

Total compensation

Valerie Herdman has been listed as an employee of American Rental Association Inc. in Form 990 filings since fiscal year 2023. Total compensation for Valerie Herdman has increased by 9.4% from 2023 to 2024.

Annual compensation details

$185,492
+9.4%
Vice President People and Culture
2024
$175k
40 hrs/wk
$11k
--
$169,480
Vice President People and Culture
2023
$163k
40 hrs/wk
$7k
--

Total compensation by year

Compare the compensation of Valerie Herdman to:

Revisions to this profile

January 25, 2026:
2024 American Rental Association Inc. 990 published
January 25, 2026:
2023 American Rental Association Inc. 990 published

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2024

Other employees at American Rental Association Inc.

Tony Conant
Chief Executive Officer
$849,461
$779,112 No related comp$70,349
Marcy Wright
C.F.O./C.O.O.
$344,188
$302,353 No related comp$41,835
John McClelland
Vice President, Government Affairs
$343,505
$325,412 No related comp$18,093
Chris Hammes
Vice President Association Services
$210,975
$190,386 No related comp$20,589
Kevin Gern
Vice President Education and RISK MANA
$188,270
$177,643 No related comp$10,627
Joshua Nickell
Vice President, Membership
$185,207
$154,543 No related comp$30,664
Thomas Holst
Controller
$169,429
$150,657 No related comp$18,772
Robert Pedersen
President-Elect
$0
Steve Mau
Board Chair
$0