American Rental Association Inc.

Fiscal year ending 2024. Filed on September 2, 2025.

1900 19th Street
Moline, Illinois 61265

American Rental Association Inc. (EIN: 36-2425015) has filed an IRS Form 990 since fiscal year 2017. In its fiscal year 2024 IRS Form 990 filing, American Rental Association Inc., a 501(c)(6) business league, reported compensation for 11 out of 78 total employees. Among the employees shown here, the average compensation is $309,566. The highest compensated employee at American Rental Association Inc. is Tony Conant with fiscal year 2024 compensation of $849,461.

Revenue, expenses, and employee compensation

Revenue

$24,309,173

Expenses

$21,546,724

Employee compensation

$9,383,813

Reported Compensated Employees

Tony Conant

Chief Executive Officer

$849,461

$779,112 No related comp$70,349

Marcy Wright

C.F.O./C.O.O.

$344,188

$302,353 No related comp$41,835

John McClelland

Vice President, Government Affairs

$343,505

$325,412 No related comp$18,093

Chris Hammes

Vice President Association Services

$210,975

$190,386 No related comp$20,589

Kevin Gern

Vice President Education and RISK MANA

$188,270

$177,643 No related comp$10,627

Valerie Herdman

Vice President People and Culture

$185,492

$174,793 No related comp$10,699

Joshua Nickell

Vice President, Membership

$185,207

$154,543 No related comp$30,664

Thomas Holst

Controller

$169,429

$150,657 No related comp$18,772

Robert Pedersen

President-Elect

Steve Mau

Board Chair

Jeff Crotto

President

Benchmark Employee Compensation

Non-Employee Board Members

Event Rental SIG Chair

Dan Fielitz

Equipment Rental SIG Chair

John Scott

Region Three Director

Kelly Brincheski

Region TEN Director

Larry Ott

Associate Member Director

Marti Wenzler

Associate Member Director

Maureen Harkness

Region Seven Director

Robert Copley Cerp

Region FIVE Director

Sam Castillo

Region Eight Director

Mission Statement

TO SUPPORT THE SUCCESS OF MEMBERS AND ADVANCE THE EQUIPMENT AND EVENT RENTAL INDUSTRY. WE HOLD AN ANNUAL CONVENTION, PRODUCE A MAGAZINE, AND PROVIDE VARIOUS OTHER MEMBER SERVICES.