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Organizations Advertising Research Foundation Inc.

Advertising Research Foundation Inc.

Fiscal year ending 2016. Filed on November 1, 2017.

432 Park Avenue South
New York, New York 10016

Advertising Research Foundation Inc. (EIN: 13-0417765) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2016 IRS Form 990 filing, Advertising Research Foundation Inc., a 501(c)(6) business league, reported compensation for 9 out of 44 total employees. Among the employees shown here, the average compensation is $279,070. The highest compensated employee at Advertising Research Foundation Inc. is Phyllis Fuguitt with fiscal year 2016 compensation of $840,912.

Revenue, expenses, and employee compensation

Revenue

$9,222,403

Expenses

$9,796,521

Employee compensation

$227,190
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Phyllis Fuguitt
President/Ceo to 10/31/16
$840,912
$822,912 No related comp$18,000
Thomas Higgins
Chief Financial Officer and Chief Operating Officer
$302,820
$295,940 No related comp$6,880
Michael Heitner
Senior Vice President, Member Needs and Value
$233,852
$217,918 No related comp$15,934
Marc Rappin
Executive Vice President, Strategic Partnerships and Sponsorships
$233,293
$209,526 No related comp$23,767
Jasper Snyder
Executive Vice President, Reseach and Innovation: Cross Platform
$230,432
$212,660 No related comp$17,772
Christopher Bacon
Senior Vice President, Global Research Quality and Innovation
$219,994
$205,158 No related comp$14,836
Norman Cordova
Assistant Controller
$157,023
$135,293 No related comp$21,730
Manuel Garcia
Senior Vice President, Research and Development
$149,340
$149,340 No related compNo other comp
Mitch Wein
Chief Creative Officer
$143,960
$143,960 No related compNo other comp

Benchmark Employee Compensation

Non-Employee Board Members

Alan Wurtzel
Board Member
Ali Rana
Board Member
Andrew Appel
Board Member
Andy Fisher
Board Member
Andy Norton
Board Member
Artie Bulgrin
Board Member
Barb Murrer
Secretary
Bill Tucker
Board Member
Bob Pearson
Board Member
Brad Smallwood
Board Member
Brandon Cooke
Board Member
Britta Cleveland
Board Member

Contractors

Conferencedirect
Events Management
$124,666

Mission Statement

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Revisions to this organization profile

November 14, 2025:
2024 Advertising Research Foundation Inc. 990 filed
November 14, 2024:
2023 Advertising Research Foundation Inc. 990 filed
November 15, 2023:
2022 Advertising Research Foundation Inc. 990 filed

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