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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees Advertising Research Foundation Inc. Michael Heitner

Michael Heitner

Key employee

Chief Growth Officer at Advertising Research Foundation Inc.

Fiscal year ended December 31, 2024. Published on January 25, 2026.

$300,001
2024

Total compensation

Michael Heitner has been listed as an employee of Advertising Research Foundation Inc. in Form 990 filings since at least fiscal year 2016. Total compensation for Michael Heitner has increased by 28.3% from 2016 to 2024.

Annual compensation details

$300,001
+0.3%
Chief Growth Officer
2024
$279k org
40 hrs/wk
$22k other
--
$299,009
+0.4%
Chief Growth Officer
2023
$280k org
40 hrs/wk
$20k other
--

Total compensation by year

Compare the compensation of Michael Heitner to:

2024

Other employees at Advertising Research Foundation Inc.

Scott McDonald
Board Member/Pres and CEO
$550,896
$538,542 from orgNo related comp$12,354 other
Paul Donato
Chief Research Officer
$319,180
$298,001 from orgNo related comp$21,179 other
Elyssa Rubin
Chief Financial Officer
$274,981
$248,661 from orgNo related comp$26,320 other
Rachael Feigenbaum
Senior Vice President, Events Program Produc
$233,665
$208,533 from orgNo related comp$25,132 other
Nikole Tenbrink
Vice President, Marketing
$213,950
$190,432 from orgNo related comp$23,518 other
Jay Mattlin
Vice President, Research
$189,035
$181,618 from orgNo related comp$7,417 other
Gwen la Fantasie
Vice President, Membership
$181,799
$164,796 from orgNo related comp$17,003 other
Keith Smith
Managing Director
$161,305
$155,476 from orgNo related comp$5,829 other
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Revisions to this profile

January 25, 2026:
2024 Advertising Research Foundation Inc. 990 published
January 25, 2026:
2023 Advertising Research Foundation Inc. 990 published
January 25, 2026:
2022 Advertising Research Foundation Inc. 990 published

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$19k other
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$213,886
-7.2%
Executive Vice President, Member Needs and Value
2018
$198k org
37.5 hrs/wk
$17k other
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$230,542
-1.4%
Senior Vice President, Member Needs and Value
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$215k org
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$17k other
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$233,852
Senior Vice President, Member Needs and Value
2016
$218k org
37.5 hrs/wk
$16k other
--

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