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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Employees Advertising Research Foundation Inc. Scott McDonald

Scott McDonald

OfficerTrustee/director

Board Member/Pres and CEO at Advertising Research Foundation Inc.

Fiscal year ended December 31, 2024. Published on January 25, 2026.

$550,896
2024

Total compensation

Scott McDonald has been listed as an employee of Advertising Research Foundation Inc. in Form 990 filings since fiscal year 2017. Total compensation for Scott McDonald has increased by 64.4% from 2017 to 2024.

Annual compensation details

$550,896
+7.1%
Board Member/Pres and CEO
2024
$539k org
40 hrs/wk
$13k other
--
$514,342
+0.2%
Board Member/Pres and CEO
2023
$503k org
40 hrs/wk
$12k other
--

Total compensation by year

Compare the compensation of Scott McDonald to:

2024

Other employees at Advertising Research Foundation Inc.

Paul Donato
Chief Research Officer
$319,180
$298,001 from orgNo related comp$21,179 other
Michael Heitner
Chief Growth Officer
$300,001
$278,833 from orgNo related comp$21,168 other
Elyssa Rubin
Chief Financial Officer
$274,981
$248,661 from orgNo related comp$26,320 other
Rachael Feigenbaum
Senior Vice President, Events Program Produc
$233,665
$208,533 from orgNo related comp$25,132 other
Nikole Tenbrink
Vice President, Marketing
$213,950
$190,432 from orgNo related comp$23,518 other
Jay Mattlin
Vice President, Research
$189,035
$181,618 from orgNo related comp$7,417 other
Gwen la Fantasie
Vice President, Membership
$181,799
$164,796 from orgNo related comp$17,003 other
Keith Smith
Managing Director
$161,305
$155,476 from orgNo related comp$5,829 other
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Revisions to this profile

January 25, 2026:
2024 Advertising Research Foundation Inc. 990 published
January 25, 2026:
2023 Advertising Research Foundation Inc. 990 published
January 25, 2026:
2022 Advertising Research Foundation Inc. 990 published

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