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Employees Advertising Research Foundation Inc. Paul Donato

Paul Donato

Key employee

Chief Research Officer at Advertising Research Foundation Inc.

Fiscal year ended December 31, 2024. Published on January 25, 2026.

$319,180
2024

Total compensation

Paul Donato has been listed as an employee of Advertising Research Foundation Inc. in Form 990 filings since fiscal year 2018. Total compensation for Paul Donato has increased by 22.5% from 2018 to 2024.

Annual compensation details

$319,180
-0.3%
Chief Research Officer
2024
$299k
40 hrs/wk
$22k
--
$320,270
+0.2%
Chief Research Officer
2023
$300k
40 hrs/wk
$21k
--
$319,779
+17.8%
Chief Research Officer
2022
$300k
40 hrs/wk
$20k
--
$271,552
+2.3%
Chief Research Officer
2021
$253k
40 hrs/wk
$19k
--
$265,536
-0.5%
Executive Vice President, Global Research Quali
2020
$247k
40 hrs/wk
$19k
--
$266,831
+2.4%
Executive Vice President, Global Research Quality Innovation
2019
$247k
40 hrs/wk
$20k
--
$260,611
Executive Vice President, Global Research Quality and Innovation
2018
$249k
40 hrs/wk
$13k
--

Total compensation by year

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Revisions to this profile

January 25, 2026:
2024 Advertising Research Foundation Inc. 990 published
January 25, 2026:
2023 Advertising Research Foundation Inc. 990 published
January 25, 2026:
2022 Advertising Research Foundation Inc. 990 published

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2024

Other employees at Advertising Research Foundation Inc.

Scott McDonald
Board Member/Pres and CEO
$550,896
$538,542 No related comp$12,354
Michael Heitner
Chief Growth Officer
$300,001
$278,833 No related comp$21,168
Elyssa Rubin
Chief Financial Officer
$274,981
$248,661 No related comp$26,320
Rachael Feigenbaum
Senior Vice President, Events Program Produc
$233,665
$208,533 No related comp$25,132
Nikole Tenbrink
Vice President, Marketing
$213,950
$190,432 No related comp$23,518
Jay Mattlin
Vice President, Research
$189,035
$181,618 No related comp$7,417
Gwen la Fantasie
Vice President, Membership
$181,799
$164,796 No related comp$17,003
Keith Smith
Managing Director
$161,305
$155,476 No related comp$5,829

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