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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Dallas Convention & Visitors Bureau

Dallas Convention & Visitors Bureau

Fiscal year ending 2020. Filed on May 12, 2021.

325 N St Paul Street No 700
Dallas, Texas 75201

Dallas Convention & Visitors Bureau (EIN: 75-2456622), also known as Visitdallas, has filed an IRS Form 990 since fiscal year 2017. In its fiscal year 2020 IRS Form 990 filing, Dallas Convention & Visitors Bureau, a 501(c)(6) business league, reported compensation for 17 out of 108 total employees. Among the employees shown here, the average compensation is $233,714. The highest compensated employee at Dallas Convention & Visitors Bureau is Phillip Jones with fiscal year 2020 compensation of $738,795.

Revenue, expenses, and employee compensation

Revenue

$28,732,606

Expenses

$53,901,870

Employee compensation

$9,288,473
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Phillip Jones
CEO (END 5/15/2019)
$738,795
$713,801 No related comp$24,994
Donald Kent
Chief Sales Officer
$372,991
$329,768 No related comp$43,223
Frank Librio
Chief Marketing Officer
$337,604
$305,376 No related comp$32,228
Dawn McKenney
Chief Experience Officer (END 11/15/2019)
$270,499
$251,080 No related comp$19,419
Mark Thompson
Senior Vice President of Tourism
$253,689
$227,960 No related comp$25,729
Cheryl Richards
Chief Diversity and Inclusion Officer
$244,694
$213,029 No related comp$31,665
Monica Paul
Executive Director
$244,426
$219,497 No related comp$24,929
Sherry Andrus
Corporate Board Secretary
$187,203
$163,412 No related comp$23,791
Mary Grimley
Vice President, Sales
$177,367
$147,983 No related comp$29,384
Kim Borneman
Regional Director of Sales, NW
$176,541
$169,542 No related comp$6,999
Ginger Cade
Director of Sports Marketing
$162,584
$140,669 No related comp$21,915
Gayla Fussell
Director of National Accounts
$160,952
$144,636 No related comp$16,316

Benchmark Employee Compensation

Non-Employee Board Members

Adam Medrano
Director
Anant Jain
Director
Andrea Gates
Director
Andrea Sanders
Director
Arthur Hollingsworth
Director
Betty Manetta
Director
Carol West
Director
Carolyn Dent
Director
Carrie Parsons
Director
Chad Estis
Director
Chris Pilavakis
Director
Craig Lewis
Director

Contractors

Tracy Locke
Advertising
$2,743,060
Texas Hotel & Lodging Association
Administrative and Marketing
$277,477
Arrivalist
Market Research
$166,250

Mission Statement

OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.

Revisions to this organization profile

August 11, 2025:
2024 Dallas Convention & Visitors Bureau 990 filed
September 23, 2024:
2023 Dallas Convention & Visitors Bureau 990 filed
June 29, 2023:
2022 Dallas Convention & Visitors Bureau 990 filed

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