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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Dallas Convention & Visitors Bureau

Dallas Convention & Visitors Bureau

Fiscal year ending 2021. Filed on May 13, 2022.

1807 Ross Avenue No 450
Dallas, Texas 75201

Dallas Convention & Visitors Bureau (EIN: 75-2456622), also known as Visitdallas, has filed an IRS Form 990 since fiscal year 2017. In its fiscal year 2021 IRS Form 990 filing, Dallas Convention & Visitors Bureau, a 501(c)(6) business league, reported compensation for 12 out of 97 total employees. Among the employees shown here, the average compensation is $217,768. The highest compensated employee at Dallas Convention & Visitors Bureau is Craig Davis with fiscal year 2021 compensation of $429,632.

Revenue, expenses, and employee compensation

Revenue

$23,486,746

Expenses

$23,303,509

Employee compensation

$7,900,670
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Craig Davis
Chief Executive Officer
$429,632
$391,843 No related comp$37,789
Donald Kent
Chief Sales Officer
$347,434
$297,928 No related comp$49,506
Frank Librio
Chief Marketing Officer
$280,035
$264,200 No related comp$15,835
Phillip Jones
Former Chief Executive Officer
$225,000
$225,000 No related compNo other comp
Cheryl Richards
Chief Diversity and Inclusion Officer
$203,320
$171,730 No related comp$31,590
Mark Thompson
Senior Vice President of Tourism
$200,820
$182,383 No related comp$18,437
Monica Paul
Executive Director of DSC
$196,217
$177,883 No related comp$18,334
Jill Larsen
Chief Financial Officer
$178,689
$160,809 No related comp$17,880
Kim Borneman
Regional Director of Sales, NW
$160,639
$155,787 No related comp$4,852
Gayla Fussell
Director of National Accounts
$151,301
$133,783 No related comp$17,518
Mary Grimley
Vice President, Sales
$150,443
$137,698 No related comp$12,745
Dariela Esquivel
Corporate Board Secretary
$89,680
$67,472 No related comp$22,208

Benchmark Employee Compensation

Non-Employee Board Members

Adam Medrano
Director
Anant Jain
Director
Carol West
Director
Carolyn Dent
Director
Carrie Parsons
Director
Chris Pilavakis
Director
Dave Brown
Chair
Gay Donnell Willis
Director
Greg White
Director
Helen Giddings
Director
James Smith
Director
Jiroko Rosales
Director

Contractors

Tracy Locke
Marketing
$2,262,522
Hotel Association of North Texas
Marketing and Administration
$292,776
Texas Hotel & Lodging Association
Marketing and Administration
$277,477
Mmgy Njf
Public Relations
$184,818
Slingshot LLC
Marketing
$138,842

Mission Statement

OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.

Revisions to this organization profile

August 11, 2025:
2024 Dallas Convention & Visitors Bureau 990 filed
September 23, 2024:
2023 Dallas Convention & Visitors Bureau 990 filed
June 29, 2023:
2022 Dallas Convention & Visitors Bureau 990 filed

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