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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Dallas Convention & Visitors Bureau

Dallas Convention & Visitors Bureau

Fiscal year ending 2022. Filed on June 29, 2023.

1807 Ross Avenue 450
Dallas, Texas 75201

Dallas Convention & Visitors Bureau (EIN: 75-2456622), also known as Visitdallas, has filed an IRS Form 990 since fiscal year 2017. In its fiscal year 2022 IRS Form 990 filing, Dallas Convention & Visitors Bureau, a 501(c)(6) business league, reported compensation for 11 out of 82 total employees. Among the employees shown here, the average compensation is $262,063. The highest compensated employee at Dallas Convention & Visitors Bureau is Craig Davis with fiscal year 2022 compensation of $536,997.

Revenue, expenses, and employee compensation

Revenue

$48,770,031

Expenses

$45,172,984

Employee compensation

$10,714,847
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Craig Davis
Chief Executive Officer
$536,997
$493,311 No related comp$43,686
Donald Kent
Chief Sales Officer
$460,392
$408,305 No related comp$52,087
Mark Thompson
Senior Vice President of Tourism
$315,073
$295,473 No related comp$19,600
Monica Paul
Executive Director of DSC
$276,606
$256,833 No related comp$19,773
Cheryl Richards
Chief Diveristy and Inclusion Officer
$230,521
$194,441 No related comp$36,080
Jill Larsen
Chief Financial Officer
$226,692
$207,419 No related comp$19,273
Michael Rudowski
Vice President of Research and Insights
$186,755
$150,754 No related comp$36,001
Ginger Cade
Director of Sales and Services
$185,246
$152,904 No related comp$32,342
Gayla Fussell
Director of National Accounts
$184,384
$166,449 No related comp$17,935
Deborah Burleson
Director of National Accounts
$173,653
$156,103 No related comp$17,550
Dariela Esquivel
Board Secretary
$106,370
$79,219 No related comp$27,151

Benchmark Employee Compensation

Non-Employee Board Members

Amy Tharp
Director
Anant Jain
Director
Andrea Gates
Director
Carolyn Dent
Director
Carrie Parsons
Chair-Elect/Treasurer
Chris Heinbaugh
Director
Chris Pilavakis
Director
Dave Brown
Chair
Gay Donnell Willis
Director
Greg White
Director
Helen Giddings
Director
James Smith
Director

Contractors

Slingshot LLC
Agency of Record
$2,319,469
Freeman
Design
$185,655
Nexstar Inc.
Media
$150,000
Asae the Center
Promotional
$135,803
Lifeblue Media
Website
$132,500

Mission Statement

OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.

Revisions to this organization profile

August 11, 2025:
2024 Dallas Convention & Visitors Bureau 990 filed
September 23, 2024:
2023 Dallas Convention & Visitors Bureau 990 filed
June 29, 2023:
2022 Dallas Convention & Visitors Bureau 990 filed

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