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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Dallas Convention & Visitors Bureau

Dallas Convention & Visitors Bureau

Fiscal year ending 2023. Filed on September 23, 2024.

1807 Ross Avenue 450
Fifth Avenue 7th Floor
Dallas, Texas 75201

Dallas Convention & Visitors Bureau (EIN: 75-2456622), also known as Visit Dallas, has filed an IRS Form 990 since fiscal year 2017. In its fiscal year 2023 IRS Form 990 filing, Dallas Convention & Visitors Bureau, a 501(c)(6) business league, reported compensation for 13 out of 104 total employees. Among the employees shown here, the average compensation is $354,093. The highest compensated employee at Dallas Convention & Visitors Bureau is Donald Kent with fiscal year 2023 compensation of $739,093.

Revenue, expenses, and employee compensation

Revenue

$31,461,306

Expenses

$30,424,745

Employee compensation

$11,587,211
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Donald Kent
Senior Vice President, Sales
$739,093
$713,120 No related comp$25,973
Craig Davis
Director (Ex-Officio); President and CEO
$603,912
$570,058 No related comp$33,854
Mark Thompson
Senior Vice President, Tourism and Operations
$509,802
$494,788 No related comp$15,014
Monica Paul
Executive Director of DSC
$506,978
$491,793 No related comp$15,185
Cheryl Richards
Senior Vice President, Diversity Equity, and Inclusion
$414,397
$387,062 No related comp$27,335
Jennifer Walker
Senior Vice President, Marketing
$339,811
$316,398 No related comp$23,413
Jill Larsen
CFO (10/01/21-09/30/22)
$311,214
$290,117 No related comp$21,097
Minnie Munoz
Vice President, Sales
$226,647
$197,083 No related comp$29,564
Michael Rudowski
Vice President, Research and Insights
$215,646
$176,761 No related comp$38,885
Ginger Cade
SR Director of Sales
$206,702
$173,278 No related comp$33,424
Jacqueline Rutledge
CFO (10/01/22-Forward)
$205,905
$181,798 No related comp$24,107
Heather Walker
Vice President, Client Services
$200,804
$181,766 No related comp$19,038

Benchmark Employee Compensation

Non-Employee Board Members

Amy Tharp
Director
Andrea Gates
Director
Bruce Roy
Director
Carrie Parsons
Chair (12/07/22-09/30/23)
Chris Heinbaugh
Director
Chris Pilavakis
Director
Gay Donnell Willis
Director
Greg White
Director
James Smith
Director
Jean Maier Dean
Director
Jesse Oliver
Director
Jiroko Rosales
Director ex officio

Contractors

Talk Nerdy to ME LLC Dba the Event Nerd
Event
$335,602
Cvent
Event
$319,421
Freeman
Design
$302,989
Greenhaus Inc.
Marketing
$283,246
Rand Construction Corporation
Construction
$246,632

Mission Statement

OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.

Revisions to this organization profile

August 11, 2025:
2024 Dallas Convention & Visitors Bureau 990 filed
September 23, 2024:
2023 Dallas Convention & Visitors Bureau 990 filed
June 29, 2023:
2022 Dallas Convention & Visitors Bureau 990 filed

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