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Organizations Advertising Research Foundation Inc.

Advertising Research Foundation Inc.

Fiscal year ending 2017. Filed on November 9, 2018.

432 Park Avenue South
New York, New York 10016

Advertising Research Foundation Inc. (EIN: 13-0417765) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2017 IRS Form 990 filing, Advertising Research Foundation Inc., a 501(c)(6) business league, reported compensation for 10 out of 44 total employees. Among the employees shown here, the average compensation is $205,234. The highest compensated employee at Advertising Research Foundation Inc. is Scott McDonald with fiscal year 2017 compensation of $335,143.

Revenue, expenses, and employee compensation

Revenue

$8,665,264

Expenses

$8,721,661

Employee compensation

$30,498
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Scott McDonald
President and Chief Executive Officer
$335,143
$333,333 No related comp$1,810
Thomas Higgins
Chief Financial Officer and Chief Operating Officer
$298,358
$288,428 No related comp$9,930
Michael Heitner
Senior Vice President, Member Needs and Value
$230,542
$214,301 No related comp$16,241
Christopher Bacon
Executive Vice President, Global Research Quali
$227,067
$202,758 No related comp$24,309
Marc Rappin
Executive Vice President, Strategic Partnership
$203,512
$178,602 No related comp$24,910
Rachael Feigenbaum
Senior Vice President, Events Program Producer
$173,874
$151,304 No related comp$22,570
Horst Stipp
Senior Vice President, AD Effectiveness
$151,314
$147,300 No related comp$4,014
Norman Cordova
Assistant Controller
$148,576
$135,010 No related comp$13,566
Mitch Wein
Chief Creative Officer
$144,157
$142,925 No related comp$1,232
Lennart Erikson
Senior Vice President, Human Resources
$139,800
$139,800 No related compNo other comp

Benchmark Employee Compensation

Non-Employee Board Members

Alan Wurtzel To January
Board Member
Ali Rana
Board Member
Andrew Appel To July
Board Member
Andy Fisher
Board Member
Andy Norton To February
Board Member
Artie Bulgrin To May
Board Member
Barb Murrer
Secretary
Bill Tucker To February
Board Member
Bob Pearson
Board Member
Brad Smallwood
Board Member
Brandon Cooke To January
Board Member
Britta Cleveland
Board Member

Mission Statement

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Revisions to this organization profile

November 14, 2025:
2024 Advertising Research Foundation Inc. 990 filed
November 14, 2024:
2023 Advertising Research Foundation Inc. 990 filed
November 15, 2023:
2022 Advertising Research Foundation Inc. 990 filed

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