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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Advertising Research Foundation Inc.

Advertising Research Foundation Inc.

Fiscal year ending 2018. Filed on November 15, 2019.

432 Park Avenue South
New York, New York 10016

Advertising Research Foundation Inc. (EIN: 13-0417765) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2018 IRS Form 990 filing, Advertising Research Foundation Inc., a 501(c)(6) business league, reported compensation for 10 out of 45 total employees. Among the employees shown here, the average compensation is $209,415. The highest compensated employee at Advertising Research Foundation Inc. is Scott McDonald with fiscal year 2018 compensation of $411,054.

Revenue, expenses, and employee compensation

Revenue

$7,558,283

Expenses

$7,912,610

Employee compensation

$940,043
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Scott McDonald
President and Chief Executive Officer
$411,054
$400,000 No related comp$11,054
Paul Donato
Executive Vice President, Global Research Quality and Innovation
$260,611
$248,028 No related comp$12,583
Thomas Higgins
Chief Financial Officer and Chief Operating Officer
$254,496
$245,916 No related comp$8,580
Michael Heitner
Executive Vice President, Member Needs and Value
$213,886
$197,603 No related comp$16,283
Marc Rappin
Executive Vice President, Strategic Partnership
$183,591
$164,847 No related comp$18,744
Erik Erikson To August
Senior Vice President, Human Resources
$168,762
$160,000 No related comp$8,762
Rachael Feigenbaum
Senior Vice President, Events Program Produc
$163,432
$146,907 No related comp$16,525
Norman Cordova
Assistant Controller
$154,269
$130,856 No related comp$23,413
Kelly Flynn
Director, Business Development and Growth
$148,603
$133,327 No related comp$15,276
Mitchell Glenn
IT Director
$135,445
$120,948 No related comp$14,497

Benchmark Employee Compensation

Non-Employee Board Members

Jane Clarke To August
Board Member
$55,707
$0 $55,707 No other comp
Andy Fisher To August
Board Member
No compensation reported
Jed Meyer
Former Chair and Board Member
No compensation reported
Tim Perzyk To August
Board Member
No compensation reported
Kirti Singh To August
Board Member
No compensation reported
Beth Rockwood To August
Board Member
No compensation reported
Raja Rajamannar To August
Board Member
No compensation reported
Terry Cohen To August
Board Member
No compensation reported
Elissa Lee To August
Board Member
No compensation reported
David Krajiceck To August
Board Member
No compensation reported
Kate Sirkin To August
Board Member
No compensation reported
Ted Prince To August
Board Member
No compensation reported

Contractors

Jam Research
Research Consultant
$162,000
Ellen Oppenheim
Research Consultant
$111,012

Mission Statement

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Revisions to this organization profile

November 14, 2025:
2024 Advertising Research Foundation Inc. 990 filed
November 14, 2024:
2023 Advertising Research Foundation Inc. 990 filed
November 15, 2023:
2022 Advertising Research Foundation Inc. 990 filed

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