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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Advertising Research Foundation Inc.

Advertising Research Foundation Inc.

Fiscal year ending 2019. Filed on November 12, 2020.

432 Park Avenue South
New York, New York 10016

Advertising Research Foundation Inc. (EIN: 13-0417765) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2019 IRS Form 990 filing, Advertising Research Foundation Inc., a 501(c)(6) business league, reported compensation for 10 out of 45 total employees. Among the employees shown here, the average compensation is $224,583. The highest compensated employee at Advertising Research Foundation Inc. is Scott McDonald with fiscal year 2019 compensation of $410,373.

Revenue, expenses, and employee compensation

Revenue

$7,745,961

Expenses

$7,826,264

Employee compensation

$1,052,408
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Scott McDonald
Board Member and President and Chief Executive Officer
$410,373
$400,000 No related comp$10,373
Jane Clark
Ceo/Managing Director (Cimm)
$297,276
$297,276 No related compNo other comp
Paul Donato
Executive Vice President, Global Research Quality Innovation
$266,831
$246,989 No related comp$19,842
Thomas Higgins
Chief Financial Officer and Chief Operating Officer
$254,908
$246,303 No related comp$8,605
Michael Heitner
Executive Vice President, Member Needs and Value
$214,703
$196,361 No related comp$18,342
Rachael Feigenbaum
Senior Vice President, Events Program Producer
$171,836
$153,709 No related comp$18,127
Lennart Erikson
Senior Vice President, Human Resources
$170,398
$164,615 No related comp$5,783
Norman Cordova
Assistant Controller
$159,086
$133,658 No related comp$25,428
Kelly Flynn
Business Development Director
$151,562
$134,708 No related comp$16,854
Deborah Kim
Director, Sponsorship and Business Development
$148,853
$137,063 No related comp$11,790

Benchmark Employee Compensation

Non-Employee Board Members

Barb Murrer
Board Chair and Board Member
Bob Pearson To August
Board Member
Britta Cleveland
Board Member
Elizabeth Tarpinian
Board Member
Jed Meyer
Former Chair and Board Member
John Walthour
Board Member
Kirti Singh
Board Member
Mark Truss
Board Member
Mary Ann Packo
Secretary and Board Member
Nishat Mehta
Treasurer and Board Member
Peter Bradbury
Board Member
Radha Subrmanyam
Board Member

Contractors

Jam Research
Research Consultant
$165,935
Ellen Oppenheim
Research Consultant
$164,511

Mission Statement

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Revisions to this organization profile

November 14, 2025:
2024 Advertising Research Foundation Inc. 990 filed
November 14, 2024:
2023 Advertising Research Foundation Inc. 990 filed
November 15, 2023:
2022 Advertising Research Foundation Inc. 990 filed

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