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Organizations Advertising Research Foundation Inc.

Advertising Research Foundation Inc.

Fiscal year ending 2020. Filed on November 15, 2021.

432 Park Avenue South
New York, New York 10016

Advertising Research Foundation Inc. (EIN: 13-0417765) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2020 IRS Form 990 filing, Advertising Research Foundation Inc., a 501(c)(6) business league, reported compensation for 10 out of 37 total employees. Among the employees shown here, the average compensation is $240,486. The highest compensated employee at Advertising Research Foundation Inc. is Scott McDonald with fiscal year 2020 compensation of $432,412.

Revenue, expenses, and employee compensation

Revenue

$7,143,778

Expenses

$6,908,134

Employee compensation

$794,862
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Scott McDonald
Board Member/Pres and CEO
$432,412
$392,000 No related comp$40,412
Jane Clark
Ceo/Managing Director-Cimm
$349,321
$337,500 No related comp$11,821
Paul Donato
Executive Vice President, Global Research Quali
$265,536
$246,667 No related comp$18,869
Thomas Higgins
Coo/Cfo (TO 4/30/21)
$256,494
$246,667 No related comp$9,827
Michael Heitner
Executive Vice President, Member Needs and Value
$239,536
$197,333 No related comp$42,203
Rachael Feigenbaum
Senior Vice President, Events Program Produc
$204,697
$167,733 No related comp$36,964
Jay Mattlin
Vice President, Research
$177,693
$164,031 No related comp$13,662
Mitchell Glenn
Director, IT and Intergration
$165,342
$124,167 No related comp$41,175
Deepak Garg
DATA Scientist
$157,008
$122,333 No related comp$34,675
Norman Cordova
Controller (TO 3/14/21)
$156,820
$139,067 No related comp$17,753

Benchmark Employee Compensation

Non-Employee Board Members

Abhilasha Mehta
Board Member
Andy Fisher
Board Member
Barb Murrer
Board Member (Chair to 6/30/20)
Britta Cleveland
Board Member
Chris Fosdick
Board Member
Elizabeth Tarpinian
Board Member
Jed Meyer
Board Member (TO 6/16/20)
John Walthour
Board Member
Kirti Singh
Board Member
Mark Truss
Board Member/Sec (AS of 7/1/20)
Mary Ann Packo
Board Member/Chair (AS of 7/1/20)
Nishat Mehta
Treasurer and Board Member

Contractors

432 Park South Realty CO LLC
Rent
$470,777
Golden Square LLC
Marketing Consultant
$120,000
Daddi
Brand Consultant
$114,000

Mission Statement

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Revisions to this organization profile

November 14, 2025:
2024 Advertising Research Foundation Inc. 990 filed
November 14, 2024:
2023 Advertising Research Foundation Inc. 990 filed
November 15, 2023:
2022 Advertising Research Foundation Inc. 990 filed

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