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Compensation 990 is an independent service that uses public IRS Form 990 filings as its source data. We clean and standardize this information, but the original filings may contain errors or omissions. Years on this site refer to the organization’s fiscal year end date on the filing.

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Organizations Advertising Research Foundation Inc.

Advertising Research Foundation Inc.

Fiscal year ending 2023. Filed on November 14, 2024.

432 Park Avenue South
New York, New York 10016

Advertising Research Foundation Inc. (EIN: 13-0417765) has filed an IRS Form 990 since at least fiscal year 2016. In its fiscal year 2023 IRS Form 990 filing, Advertising Research Foundation Inc., a 501(c)(6) business league, reported compensation for 9 out of 58 total employees. Among the employees shown here, the average compensation is $257,386. The highest compensated employee at Advertising Research Foundation Inc. is Scott McDonald with fiscal year 2023 compensation of $514,342.

Revenue, expenses, and employee compensation

Revenue

$11,181,010

Expenses

$10,820,401

Employee compensation

$6,466,152
Revenue, expenses, and employee compensation over time

Reported Compensated Employees

Scott McDonald
Board Member/Pres and CEO
$514,342
$502,379 No related comp$11,963
Paul Donato
Chief Research Officer
$320,270
$299,620 No related comp$20,650
Michael Heitner
Chief Growth Officer
$299,009
$279,012 No related comp$19,997
Elyssa Rubin
Chief Financial Officer
$260,554
$237,984 No related comp$22,570
Rachael Feigenbaum
Senior Vice President, Events Program Produc
$205,871
$186,997 No related comp$18,874
Jay Mattlin
Vice President, Research
$183,027
$176,116 No related comp$6,911
Nikole Tenbrink
Vice President, Marketing
$179,347
$161,657 No related comp$17,690
Gwen la Fantasie
Vice President, Membership
$179,223
$162,978 No related comp$16,245
Sherry Pincus
Managing Director
$174,830
$149,887 No related comp$24,943

Benchmark Employee Compensation

Non-Employee Board Members

Abhilasha Mehta
Secretary and Board Member
Andy Fisher
Board Member (TO 6/30/23)
Andy Smith
Board Member
Bill Livek
Board Member
Brian Cooper
Board Member (TO 9/30/23)
Carl Mela
Board Member
Chris Fosdick
Board Member
Christine Turner
Board Member
Kirti Singh
Board Member
Mainak Mazumdar
Board Member (TO 1/31/23)
Mark Truss
Vice Chair and Board Member
Mary Ann Packo
Board Member

Contractors

432 Park South Realty CO LLC
Rent
$554,626
Golden Square LLC
Marketing Consultant
$198,275
Marcum LLP
HR and Accounting Support
$185,736
Precisionit Group
IT
$138,287

Mission Statement

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Revisions to this organization profile

November 14, 2025:
2024 Advertising Research Foundation Inc. 990 filed
November 14, 2024:
2023 Advertising Research Foundation Inc. 990 filed
November 15, 2023:
2022 Advertising Research Foundation Inc. 990 filed

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